Marie Herblot

A trained journalist, I write web content that sounds authentic—because I write about what I experience. Outdoor, travel, safari, animal world: my words come from the field, not from Google searches.

I'm not a writer who talks about adventure from an office. I practice trail running, canicross, I travel by van, I've done equestrian treks in Croatia and road trips in South Africa. When I write about nature, animals, or the outdoors, I know what I'm talking about.

As a journalist and copywriter for several years, I've developed a rare dual expertise: the editorial rigor of journalism and mastery of web content codes (SEO, brand storytelling, newsletters, blog articles). I also have a photographer's eye—I also produce visual content—which allows me to think about text and image together from the brief.

- Blog articles and SEO content in the outdoor, travel, animal, equestrian, and safari universes

- Editorial and brand newsletters

- Copywriting (sales pages, product descriptions, about pages)

- Rewriting and optimization of existing content

Travel agencies, outdoor and animal brands, nature tourism stakeholders, breeders, equipment manufacturers, animal conservation actors—all projects at the intersection of living things and the right word.

A hybrid profile: journalist × field × photographer, a genuine understanding of the niches I address, and an ability to deliver engaging content—not just content that ranks.

Based in Normandy, available remotely. Fluent in English, I also work on projects in English.