Freelancer profile translated to English.
Back to original languageAbout Marie-Hélène
🎯E-commerce, Conversion Optimization, and E-Merchandising Consultant
Operational and rigorous, I maximize website performance by combining data analysis and product presentation.
Do you have an e-commerce site and are looking to increase your sales? Do you think you have a conversion problem?
- I improve your website by addressing friction points
- I optimize UX, customer journey, and functionalities
- I manage and highlight your Products/Services to make them more attractive
- Improvement of branding, copywriting, and storytelling
- Creation of SEA campaigns and SEO improvement
- Improvement of open rates and click-through rates for your newsletters, creation of marketing automation scenarios
The goal is to grow sales while improving the customer experience, building a lasting and profitable relationship with customers, and enhancing your company's brand image.
At OLLYGAN, my actions resulted in a sales increase of over 25%. At Degriffstock, my strategic choices grew revenue by +30% in 6 months, all within the challenging economic context of ready-to-wear.
Do you have a project? A challenge? Contact me!
I will propose an action plan tailored to your needs.
French
Native or bilingual
English
Fluent
Can work on-site
Aix-en-Provence (up to 50km)
Experience
- Ollygan.comE-commerce ManagerE-COMMERCEMarch 2023 - October 2024 (1 year and 7 months)Aix-en-Provence, France360° e-commerce strategy. Management, e-merchandising, and development of the eShop on Magento 2Increase in revenue of +25% over 1 year in a crisis context.Personalization, emailing, and Marketing Automation via SPLIO.Project Management: Magento 2 Upgrade, CDP and hosting migration. Affiliation setup.Management of the Web budget of €500K and profitability tracking of actions.Management of acquisition levers: SEA, SEO, Display, Retargeting, Click to Lead.Marketplace management and configuration via Lengow.Omnichannel stock management with ONESTOCK (ship from store) and SOCLOZ.Supervision of web and store customer service. Social media, influencers, and reviews.Management of a team of 4 people.
- Degriffstock.comE-commerce and Marketing ManagerE-COMMERCEJune 2022 - February 2023 (8 months)Aix-en-Provence, FranceStrategy, development, and management of the eShop on Prestashop with 30,000 SKUs.Improvement of sales by +30% in 6 months. Managed budget of €700K.Website redesign with an agency. E-merchandising, technical, graphical, and UX improvements.CRM with Splio. Emailings with segmentation, SMS, and push notifications. Marketing Automation.Social media management.Creation of reports, KPI analysis, and recommendations.Monitoring of SEA & SEO budgets.Web stock management.Negotiation and management of communication strategies for new store openings: 4x3 billboards, radio spots, Waze ads... etc.Management of 6 people.
- Ollygan.comDigital Marketing OfficerE-COMMERCEAugust 2021 - May 2022 (9 months)Aix-en-Provence, FranceManagement and implementation of commercial operations on the site (CMS: Magento 2) - E-Merchandising - Improvement of site functionalities, customer journey optimization - SEO - Social Media - Emailing - Configuration of the LENGOW feed aggregator for distribution on Marketplaces - KPI monitoring - Organization of photo shoots - Tools: Cegid, OneStock, Starmag, Splio
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Education
- Business School Diploma in Marketing & International TradeEcole Supérieure de Gestion Paris (ESG)1997Marketing & Commerce International
- Community ManagerIMCI - Institut des Médias et de la Communication sur Internet2020Marketing et web-marketing - Audit e-reputation et concurrence en ligne - Définir une stratégie social media - Outils de création de contenus - Créations graphiques avancées - SEA - SEO - Les bases du webdesign - WordPress - RGPD