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Description

I am Marie, I have 6 years of professional experience, including 2.5 in conversion analytics and UX.

Example of missions:

Analytics:

- CRO Audit

- Tagging plan

- A/B tests

- Piano Analytics / GA

Design:

- Landing page creation

- User journey optimization

- Figma / Contentsquare

Languages

French
Native or bilingual
English
Fluent
German
Basic

Workplace preferences

Can work on-site

Paris (up to 50km)

Nexton - Bouygues télécom entreprises
CRO and UX Consultant
TELECOMMUNICATIONS
July 2024 - May 2025 (10 months)
Paris, France
Conducted CRO and UX audits of pages/journeys/site elements and landing pages
Created reporting dashboards and CRO KPI tracking
Proposed tests and/or optimizations and/or customizations based on results
Created, implemented, and tested A/B tests
UX competitive benchmarks
Supported the design team on accessibility and wireframing issues
Participated in continuous exploration meetings with Communication, Creative Studio, Product Owner, and SEO
Worked on lead decontamination through UX
Participated in product committees to understand product managers' needs and provide insights
Supported various LeadGen departments for the analysis and redesign of landing pages for clients or prospects
Piano Analytics Contentsquare AB Tasty Web analytics Gestion de projet
Dekuple Ingéniérie Marketing B2B
CRO and UX Consultant
CONSULTING AND AUDITS
April 2022 - May 2023 (1 year and 1 month)
Levallois-Perret, France
Took briefs from clients and wrote specifications
Conducted technical and heuristic audits
Analyzed heatmaps and user behavior recordings
Performed competitive benchmarks
Planned A/B tests based on collected data
Implemented and managed A/B tests via a dedicated platform and GTM
Analyzed A/B test results for implementation of winning versions by the dev team
Implemented a tagging plan to track data for various KPIs to be analyzed
Tested with analytics and marketing automation teams
Created a coherent, engaging journey that meets user expectations for a LeadBot
Implemented a LeadBot and monitored its performance
Made recommendations for the roadmap to follow
Google Analytics A/B Testing Figma Plan de taggage Google Tag Manager
Schueller
CRO and UX Consultant
August 2023 - October 2024 (1 year and 2 months)
Montreuil, France
Conducted audits
UX and CRO recommendations
Created roadmaps
Design and communication support
Figma Gestion de projet