Marie H.

📊 Market Research & Strategic Analysis

Commercial Opportunities🔎 : Study of airport trends to identify new revenue streams and enhance the attractiveness of extra-aeronautical services.

Competitive Intelligence & Trends📈 : Benchmarking of practices in France and Europe to optimize customer experience and service profitability.

Customer Insights👥 : Analysis of traveler needs to adapt commercial offerings and maximize the impact of services provided.

🎯 Project Management & Event Organization

Project Coordination📌 : Monitoring calls for projects for the development of new services and businesses within the airport.

Business Plan & Tenders💼 : Creation of business plans and analysis of proposals to optimize strategic decisions.

Events & Marketing🎪 : Implementation of initiatives to boost commercial spaces and improve customer engagement.

Operations Optimization⚙️ : Management of service providers and monitoring of existing service performance to ensure their effectiveness.

📢 Communication & Collaboration

Stakeholder Interaction🤝 : Coordination with internal teams, business partners, and suppliers to ensure smooth project execution.

Reporting & Recommendations📊 : Presentation of analyses and recommendations to management teams to guide strategic decisions.

🚀 Impact & Results

✔ Identification of new commercial opportunities and revenue optimization.

✔ Implementation of impactful events to boost internal services.

✔ Improved coordination and communication among stakeholders.

✔ Optimized strategic decision-making through customer insights and market analysis.

📊 Digital Marketing & E-commerce Development

As part of my apprenticeship at Soprofen, a specialist in joinery and solar protection solutions, I contributed to the brand's digital and marketing development, focusing on optimizing online sales, managing digital campaigns, and creating engaging content.

🎯 E-commerce Optimization & SEO

Management and continuous improvement of the e-commerce site, ensuring an optimized and seamless user experience.

SEO Optimization 🔍 : writing and improving product descriptions, meta tags, and content to maximize organic search engine ranking.

Analysis of digital performance and implementation of corrective actions to boost visibility and conversions.

📢 Content Strategy & Digital Communication

Creation and distribution of newsletters 📩 to engage and retain customers, with tracking of open and conversion rates.

Design and management of content for social media 📱 (LinkedIn, Facebook, Instagram), adapting formats and messages to different audiences.

Planning and monitoring of marketing campaigns, with a focus on the consistency of digital and print communication.

🌱 CSR Projects & Brand Engagement

Participation in CSR projects 🌍 aimed at strengthening the brand's responsible image and its societal impact.

Development of educational content to promote the company's sustainable initiatives.

📊 Impact & Results

✔ Improved SEO performance and increased organic traffic to the e-commerce site.

✔ Increased social media engagement through targeted digital campaigns.

✔ Optimization of the email marketing strategy, with improved open and click-through rates for newsletters.

✔ Contribution to CSR actions, strengthening Soprofen's eco-responsible image.

📊 Marketing & Digital Marketing :

At MCM Emballages, a company specializing in the distribution of glass food containers, I actively participated in the brand's digital and marketing development, combining content creation, digital project management, and market analysis. My role involved a strategic and operational approach aimed at increasing the company's visibility.

Creation and launch of the "Mes Recettes Weck" app 📱 : development and monitoring of a mobile application for users of Weck containers, highlighting recipes and creative ideas.

Online visibility optimization 🔍 : writing SEO-optimized content to strengthen the website's organic ranking and maximize qualified traffic acquisition.

Product catalog management and enhancement 📦 : creation and improvement of product descriptions for clear and engaging display.

Partnership & Influencer Management 🤝 : identifying and collaborating with influencers to promote products and enhance brand image.

Engaging content creation 🎨 : developing visual and written materials suitable for social media and communication campaigns.

Benchmarking & Competitive Intelligence 🔎 : market and trend analysis to adapt marketing strategies according to industry changes.

✔ Successful development and launch of the "Mes Recettes Weck" app, improving customer interaction.

✔ Improved organic search engine ranking through an optimized SEO strategy, increasing website visibility.

✔ Strengthened digital presence through strategic influencer collaborations.

✔ Optimized product descriptions and catalog, facilitating conversion and user experience.