Freelancer profile translated to English.
Back to original languageAbout Marie
Today, AI produces the same output for everyone, and no brand or entrepreneur can differentiate themselves without first clarifying their positioning and narrative before writing. This is what I do for you.
Entrepreneurs/Founders
I coach you to write on LinkedIn – through a Blueprint combining writing training and strategic thinking. It's a powerful investment to gain authority, develop your thought leadership, train your mental clarity, and sharpen your business positioning – on the Internet and even in your pitches and presentations.
Brands
I help you clarify your strategic positioning and narrative, and I write content for you that makes a lasting impression.
My framework:
1) Positioning
2) Narrative
3) Editorial Branding (including editorial line and writing of texts, manifestos, social media content, etc.)
Some achievements:
->LinkedIn Coachingfor +300 entrepreneurs (4 years): editorial strategy, personal branding, and clarification of positioning/narrative.
->Brand Narrative Strategy:creation of the narrative for a luxury café next to the Louvre for restaurateurs as part of a tender (ongoing)
->Brand Copywriting:Nike (podcast script with Sarah Ourahmoune; nümorning (naming and food editorial line); Agence becom (editorial charter, web copy, and brand manifesto); Heallo (website and app copy)
->Social Media Content Creation:for the Altra Running Europe brand (5 years) and for the Fédération Française d'Education Physique et de Gym Volontaire (1 year)
->Sports Blogging, Web Writing, and Influencefor 12 years.
Some results:
- 1st in the Favikon France ranking (category "Copywriting and content creation")
- 2M views/year on LinkedIn
- 2.3k subscribers on Substack
- 14 years of online writing
French
Native or bilingual
English
Native or bilingual
Remote only
Primarily works remotely
Experience
- Bend it Like SocrateEditorial Coaching | Narrative Strategy | WritingSOCIAL NETWORKSJuly 2019 - Today (7 years and 1 month)Coaching and Consulting:I train entrepreneurs to develop a voice with authority and style.Narrative Strategy:I write the narrative strategy for brands that want to position themselves in depth before creating online content.-EXPERIENCE14 years of editorial experience, including 5 years as Social Content Director at Altra Running and 8 years as a sports blogger/influencer.+300 professionals coached since 20191.8 to 2 million annual views on LinkedIn (Top 10 Writing & Storytelling France)KEY SKILLS- LinkedIn Editorial Strategy (new 360Brew algorithm)- Copywriting & Brand Content (manifestos, bios, social media posts)- Writing Coaching & Written Communication- Entrepreneurial Storytelling- Discourse Structuring & Authority Positioning- Creation of Editorial Charter (brands) and Editorial Line (entrepreneurs)CLIENT RESULTSSignificant improvement in LinkedIn impact (reach, engagement, leads), entrepreneurial discourse clarity, and online and offline business posture. Frequent bonus: improvement of marketing positioning, offering, and sales arguments.SECTORS:Health, HealthTech, FemTech, Nutrition, Food, Sport, Media, Consulting
- HotsteppersSports Blogger | Nutrition | LifestylePRESS AND MEDIAAugust 2012 - Today (13 years and 11 months)Saint-Nom-la-Bretèche, FranceCREATOR FROM SCRATCH OF THE BLOG Multisports, Nutrition and Lifestyle Hotsteppers®:▪️ Web Writing: editorial line, SEO, Wordpress CMS▪️ Community Management and Personal Branding: Facebook, Twitter, Instagram▪️ Partnerships: article writing, editorial planning, product testing▪️ 📊Traffic: 4000 followers on social media; 2 - 3 posts/month and 8 - 13k monthly views.
- iFIT Health & FitnessEditorial Manager & Social Media ManagerSPORTSNovember 2013 - Today (12 years and 9 months)Fourqueux, France✅ SOCIAL MEDIA MANAGEMENT - full implementation of social media for 3 sports brands in France, Spain, Italy, UK: Altra Running (running) | NordicTrack (premium home fitness) | Proform (mass-market home fitness)✅ PAID MEDIA:▪️ ADS: conception and monitoring of paid campaigns on Facebook, Instagram, and Twitter: traffic, conversions, lead generation, branding/awareness. Testing multiple media formats and mechanics.▪️ NETLINKING: validation of media choices for netlinking investments. Valorization of partnerships through a "branding" dimension: product testing and even influencer activation related to the media. Collaboration with a dedicated agency.✅ OWNED MEDIA/BRAND CONTENT:▪️ Editorial and visual content production:- social media posts,- blog articles- User Generated Content (via ambassadors & influencers)- soliciting experts for specialized content creation (athletes)- interviews- organization of photo shoots in collaboration with product marketing.▪️ Copywriting for landing pages, category pages, new product spaces, naming of new ranges.✅ SPONSORING:▪️ Recruitment and management of ambassador teams▪️ Signing of semi-professional athletes and elite partnerships.▪️ Recommendation of bloggers/influencers in collaboration with digital PR.✅ BRAND STRATEGY:▪️ Direct advice to the marketing director through social media insights (Marketing, Customer Service, E-commerce)▪️ Raising employee awareness of digital and employee advocacy.
Reviews
R
Romain
Heallo
Reviewed on 4/21/2021
I had spoken on the phone that morning with another copywriter who found the project not well-defined enough for his taste. Marie, on the other hand, immediately grasped the challenges of this ambitious project and gave me confidence in her ability to support us.
Throughout our collaboration, Marie impressed me with her expertise, her writing, and her ability to create and enforce a relevant editorial line through a keen understanding of our mobile application. Her enthusiasm, critical thinking, and coaching style were also decisive in improving the quality of our written co-production.
Thanks to her, our landing page text is now ready after months of trial and error.
I would happily work with her again and highly recommend her.
Vanessa
VMcom.
Reviewed on 2/3/2021
I am very satisfied with Marie's work on writing our editorial charter and the content of our new website. She immediately understood our identity and gave us very good advice. Her work is very satisfactory, and she is responsive and very attentive.
Recommendations
+6
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Education
- MBA in International ManagementUniversité Laval (Faculty of Business Administration)2009Marketing International, Stratégie. Avec AACSB International et EQUIS, la FSA fait partie d’un groupe sélect d’un peu plus de 50 écoles sur les 10 000 écoles de gestion au monde à arborer ces deux prestigieux agréments. Elle se classe parmi les facultés et les écoles de gestion les plus modernes du Canada. Chaque année, 6 000 étudiants, dont 10 % viennent des quatre coins du monde, choisissent de bâtir leur avenir dans cette institution qui joue depuis 1924 un rôle de leader universitaire
- Engineering in BiologyEcole de Biologie Industrielle2006
Certifications
- Cambridge English ProficiencyCambridge English Qualifications2001