Freelancer profile translated to English.
Back to original languageAbout Marie
**With over 10 years of experience in communication and marketing**, I work with companies as a Communication Manager, from strategy definition to campaign management.
**I act as a right-hand person**, in direct liaison with management, to structure visibility, enhance market credibility, and support business objectives.
Areas of Expertise
🔹 Structure or reposition your communication strategy
- Clarification of positioning and key messages
- Definition of priorities and appropriate levers (content, PR, events, studies)
- Implementation of coherent and sustainable communication
🔹 Define and manage your editorial strategy
- Development of the editorial line
- Structuring of differentiating angles and messages
- Production and supervision of expert content: articles, interviews, case studies, opinion pieces, white papers, social media
🔹 Transform market research into a credibility lever
- Design and management of market research
- Management of research institutes and methodological framework
- Identification of differentiating insights
- Translation of results into clear and actionable messages
- Valorization through content, press relations, and events
- Preparation and public presentation of results
🔹 Prepare and structure high-stakes communications
- Structuring of discourse and message alignment
- Preparation and support for public speaking at events
🔹 Manage your communication
- Communication Manager role
- Stakeholder coordination
- Performance monitoring
- Guarantee of overall consistency
💡 My added value
I don't just produce content.
I structure communicationfrom the coreto durably enhancethe credibility and legitimacyof your company or brand.
📩 Let's discuss your challenges and projects.
French
Native or bilingual
Can work on-site
Reims (up to 50km)
Experience
- BonialCommunication and B2B Content ManagerDIGITAL AND ITMarch 2022 - February 2026 (3 years and 11 months)Paris, FranceAt Bonial, I managed the B2B content and communication strategy in direct liaison with management.My goal: to enhance the company's visibility and legitimacy in its market by producing expert content, particularly market research, and then promoting it through integrated communication campaigns.🔎Key Achievements- Definition and deployment of the B2B content and associated communication strategy (social media, blog, press relations, events)- Structuring of the editorial line and key messages- Production of expert content (articles, opinion pieces, video interviews, case studies, white papers)- Management of press relations and organization of the CEO's public speaking engagements- Contribution to employer branding strategy through the creation of corporate website content- Management of over 30 market research projects, several of which were large-scale (+10,000 respondents)- Presentation of study results to executives, industry experts, and at events📊DifferentiationThe studies were not conceived as isolated deliverables but as genuine communication and lead generation platforms, leveraged through:- editorial content- press relations- professional events- presentations to decision-makers and media
- DEKUPLEMarketing Support & Business Development ManagerDIGITAL AND ITJuly 2018 - March 2022 (3 years and 8 months)Paris, FranceContribution to marketing and commercial development, with a key role in structuring communication and digital activation initiatives.🔎Key Achievements- Definition and management of the marketing and social media strategy in line with business objectives- Structuring of messages and coordination of multi-channel engagement plans- Design and deployment of campaigns integrating content, paid media, and influencer marketing- Management of editorial production and advertising creatives- Management of digital platforms (websites, social media)- Analysis of performance and optimization of initiatives🎯This experience allowed me to develop an integrated approach to communication, combining strategy, content production, and performance to support business development.
- DekupleMarketing, Sales Support & Sales AdministrationDIGITAL AND ITJune 2016 - June 2018 (2 years)Paris, FranceContribution to business development and coordination of communication activities with key accounts and agencies.🔎Key Achievements- Management and follow-up of a portfolio of 30 key accounts and agencies- Implementation and coordination of press operations and dedicated engagement plans- Creation of content and visual assets for partner websites🎯 This experience allowed me to develop a keen understanding of B2B communication challenges, by combining client relations, visibility, and message consistency.
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Education
- Master, International Marketing ManagementToulouse Business School2016
- Bachelor of Commerce, MarketingEcole des Sciences et de la Gestion, ESG UQAM2015Montréal, exclusivement en anglais.