Freelancer profile translated to English.
Back to original languageAbout Marie-France
I enjoy transforming a complex project into a product with clear branding, designed to become an ultra-profitable "cash cow", integrating a user experience consistent with the market.
A job I've been doing independently since 2011, after many experiences with large accounts and SMEs.
Product "Experiences": information technology, software, B2C and B2B applications (11 years)
"POC" proof of concept: startups, newtech, and industries undergoing digitalization.
Dual "Brain" expertise: Biotechnology, functional genomics (4 years university) + Product Marketing (6 years INSEEC Bordeaux, Paris).
Commercialization "Appetite": sales kit to assist sales and product demonstrations with clear benefits.
"Project Manager" synchronizing teams around product creations to manage training and optimize UX simultaneously.
"Profile Specificity" highly autonomous: financed all higher education through positions in sales & communication.
Some client references:
French
Native or bilingual
English
Fluent
Can work on-site
Aix-en-Provence (up to 50km), Aix-en-Provence (up to 100km), Marseille (up to 30km)
Experience
- BMO CONSEILMarketing & Communication ConsultantCONSULTING AND AUDITSOctober 2011 - Today (14 years and 8 months)A team of talents with complementary expertise, to offer a quality outsourced marketing service, mastered in action plan and costs.• Needs analysis in the form of personalized strategic audit and recommendation of solutions: turnkey service• Consulting on positioning and global strategy, management of complete outsourced projects, coordination of internal teams, product innovation• Prospecting companies working in B2B in the sectors: Telecom, IT, biotechnology, SAAS (survey, invoicing, and backup tools)• Creation of skill networks to offer a 360° service: photographers, illustrators, web developers, graphic designers, payroll management, management controllers, tax advisors{Motto} The best way to seize a market opportunity is to become that opportunity. Strong in this conviction, I offer marketing consulting services through BMO Conseil for Be a Market Opportunity.- Business plan, customer loyalty campaigns, valuation of internal customer files and creation of accompanying communication and sales documents. -
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Education
- 4-year degree in BIOTECHNOLOGY // BIOINFORMATICS // GENOMICSUniversity of Bordeaux 12009
- MASTER'S DEGREE IN MARKETING Strategy and OperationsINSEEC BORDEAUX // PARIS2010Développement produit, positionnement et UX design.