About Marie-France
English
Native or bilingual
Spanish
Fluent
Experience
- Hall 32COMMUNICATION AND MARKETING MANAGERJanuary 2020 - Today (6 years and 5 months)Clermont-Ferrand, France• Definition of brand image: brand platform, vision, key messages• Redesign of the digital ecosystem: industry website and Hall 32 school• Content creation: websites and social networks, newsletters, communication materials and tools (print, video)• Management of internal editorial committees for social networks• Offer marketing: definition of offers and commercial messages for sales development• Monitoring and analysis of statistics: websites, social networks, media campaigns (Google and Meta), specific events• Budget monitoring and retroplanning• Organization and coordination of commercial, corporate and institutional events• Benchmark, competitive intelligence
- All ContentsCOMMUNICATION PROJECT MANAGERJanuary 2017 - January 2020 (3 years)Clermont-Ferrand, France• Strategic analysis• Creation of advertising campaigns• Operational monitoring of campaigns• Monitoring the design of print and digital materials• Budget and retroplanning• Qualitative and quantitative analysis of campaigns
- Agence TADAAAAEVENT PLANNERJanuary 2013 - January 2017 (4 years)TADAAAA agency, specializing in happy events, provided consulting and support for individuals, and the design and organization of their events. As the founder, I was successively manager, project manager, artistic director, accountant, photographer, press relations officer, and head of business development.• Supplier research and operational monitoring• Artistic direction• Supplier coordination• Retroplanning and budget monitoring• Customer support
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Education
- MASTER 1 BRAND STRATEGYSup de Pub Paris2010MASTER 1 STRATÉGIE DES MARQUES
- BACHELOR OF COMMUNICATIONEsupcom Lille2009BACHELOR COMMUNICATION