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Marie-France MakutunguMM

Marie-France Makutungu

Digital Project Manager / Social Media Manager

€600/day
Paris, FR
3-7 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Marie-France

With 5 years of experience as a Digital Animation Manager in the media, communication, and marketing sectors, I bring my expertise in project management, social media management, marketing, and digital transformation to your projects.

I can assist with your digital needs from brief conception to launch:
➡️ Showcase/e-commerce websites and newsletters: functional specifications, development monitoring, content management, redesigns, key stakeholder management
➡️ Social Media Management: defining social media strategies, creating publication schedules, post production and publication, community management.
➡️ Team Management: organizing workshops/committees, regular progress updates, process optimization.

💥 Ready to take on new challenges, I am open to new opportunities. I will support you in managing your digital projects. My goal: to ensure your brand's notoriety.

Contact me to bring your projects to life!
  • French

    Native or bilingual

  • English

    Native or bilingual

  • Spanish

    Basic

  • Lingala

    Basic

Can work on-site
Paris (up to 50km)

Experience

  • CANAL+ Group
    Digital Animation Manager
    January 2020 - Today (6 years and 5 months)
    Boulogne-Billancourt, France
    Animation of Web & TVI Platforms Objective: UX/UI optimization and traffic increase
    • Responsible for website content updates (texts, images, videos, AB Testing…)
    • Launch of promotional campaigns (offers, contests)
    • Animation of TVI sales funnels for Subscribers/Prospects (publication of wake-up screens, non-entitlement, and customer area) Project management and team coordination
    • Redesign of 2 websites (CBOX, C+ Business Africa - B2B websites)
    • Launch of websites (C+ Ethiopia, C+ IMPACT - CSR brand) Performance analysis
    • Reporting and sharing of performance indicators (conversion rates, traffic, bounce rate)
    • Monitoring the impact of promotional campaigns.
    • Multi-zone push notification setup (France, Caribbean, New Caledonia, Africa)
    • Gathering business needs from departments / Developing briefs and managing roadmaps
  • CANAL+ Group
    Digital Marketing Manager
    January 2019 - December 2019 (11 months)
    Boulogne-Billancourt, France
    Web project management:
    - Gathering client needs
    - Writing specifications
    - SEO, SEA
    - Briefing internal teams, delivering Google Analytics reports
    - Designing/Distributing email campaigns
    - Multi-zone push notification setup
  • CANAL+ Group
    Digital Communication Assistant
    July 2018 - December 2018 (5 months)
    Boulogne-Billancourt, France

    - Centralizing business requests (marketing, subsidiary, etc.)
    - Briefing agencies and internal graphic designers
    - Coordinating campaigns (email, Facebook, SEA)
    - Maintaining and optimizing website offer pages
    - Monitoring campaign results and proposing optimization strategies

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Education

  • Master of Science
    INSEEC Grande Ecole
    2018
    Master of Science (MSc), Marketing Digital & E-Business
  • Bachelor of Science in Journalism
    ISCPA - Institute of Media
    2015
    Bachelor's degree, Journalism

Skill set

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