About Marie-France
French
Native or bilingual
English
Native or bilingual
Spanish
Basic
Lingala
Basic
Experience
- CANAL+ GroupDigital Animation ManagerJanuary 2020 - Today (6 years and 5 months)Boulogne-Billancourt, FranceAnimation of Web & TVI Platforms Objective: UX/UI optimization and traffic increase• Responsible for website content updates (texts, images, videos, AB Testing…)• Launch of promotional campaigns (offers, contests)• Animation of TVI sales funnels for Subscribers/Prospects (publication of wake-up screens, non-entitlement, and customer area) Project management and team coordination• Redesign of 2 websites (CBOX, C+ Business Africa - B2B websites)• Launch of websites (C+ Ethiopia, C+ IMPACT - CSR brand) Performance analysis• Reporting and sharing of performance indicators (conversion rates, traffic, bounce rate)• Monitoring the impact of promotional campaigns.• Multi-zone push notification setup (France, Caribbean, New Caledonia, Africa)• Gathering business needs from departments / Developing briefs and managing roadmaps
- CANAL+ GroupDigital Marketing ManagerJanuary 2019 - December 2019 (11 months)Boulogne-Billancourt, FranceWeb project management:- Gathering client needs- Writing specifications- SEO, SEA- Briefing internal teams, delivering Google Analytics reports- Designing/Distributing email campaigns- Multi-zone push notification setup
- CANAL+ GroupDigital Communication AssistantJuly 2018 - December 2018 (5 months)Boulogne-Billancourt, France- Centralizing business requests (marketing, subsidiary, etc.)- Briefing agencies and internal graphic designers- Coordinating campaigns (email, Facebook, SEA)- Maintaining and optimizing website offer pages- Monitoring campaign results and proposing optimization strategies
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Education
- Master of ScienceINSEEC Grande Ecole2018Master of Science (MSc), Marketing Digital & E-Business
- Bachelor of Science in JournalismISCPA - Institute of Media2015Bachelor's degree, Journalism