Freelancer profile translated to English.

Description

Experienced Product Manager in operational marketing and product portfolio management, I leverage my expertise to drive market share growth and responsible innovation.

With over 15 years of experience in various sectors (consumer goods, technical, regulated products), I have managed complete product strategies: market analysis, new product launches, packaging optimization, and collaboration with sales and regulatory teams.

My category and trade marketing approach, combined with strong autonomy and an entrepreneurial spirit, allows me to propose concrete solutions to boost sell-out and meet consumer expectations.

I also hold a PM - Product Manager certification obtained in 2024 through the Maestro organization.

I work across the entire marketing cycle:

🔹 Market research & competitive intelligence

🔹 Positioning & marketing strategy

🔹 Product launches & cross-functional team coordination

🔹 Sales pitches, sales support tools, sales network animation

💬 Trilingual (FR / EN / ESP), I collaborate with your internal teams or work autonomously, depending on your needs.

👉 Keywords: Product marketing, Freelance product manager, Go-to-market strategy, B2B, Product launch, Medical device, Market research, Sales animation, Industrial marketing, Product positioning, marketing manager, operational marketing manager

Industry field of expertise

Languages

French
Native or bilingual
English
Native or bilingual
Spanish
Fluent
Italian
Conversational

Workplace preferences

Can work on-site

Lyon (up to 50km)

Multiplast Dulary
International Product Manager
CIVIL ENGINEERING
January 2025 - December 2025 (11 months)
Sainte-Sigolène, France
Managed product strategy and development for several Group brands (market research, product research, cost calculation, price positioning)
Supervised the go-to-market plans for promotional campaigns and sales support tools (brochures, launch kits, product sheets, sales pitches, reporting tools)
Developed the American market: created marketing tools for export support, liaised with resellers (including Amazon US)
Project Management Content Marketing Marketing Analytics Pricing Export
BIESSE FRANCE
Marketing Manager
July 2023 - January 2024 (6 months)
Brignais, France
Implemented corporate event policies: organized client open days and at the Biesse showroom, professional trade shows (Rocalia, Eurobois, JEC)

Video communication plan via LinkedIn and newsletters: defined timing and content with the videographer

Managed a content manager
Project Management Social Media Content Marketing Marketing Analytics Team Management
Lagrange
Product Manager & Marketing Manager
January 2016 - January 2022 (6 years)
SME SMALL DOMESTIC APPLIANCES

Responsible for the various product categories at Lagrange (Conviviality, Fun cooking, Homemade, Culinary preparation).

Market research, product & competitor testing, consumer analysis, increasing revenue by €5 million over 4 years through a channelization & customization strategy

Recruited a team of 4 people (product managers, e-commerce manager, graphic designer, designer). Organized the department and liaised with other services

Strategic implementation of product plans for a 3/5 year horizon with Management and writing of specifications for future products

Responsible for the MarCom budget (€200K annually)

In charge of sourcing new products

Product training internally and at client sites

Responsible for product launches (agency briefings)

Recipe creation, product photo & video shoot briefings, product sheets, catalogs and price lists, instructions & packaging
Pricing Branding Sales Excellence Product Launch Budget Management