About Marie-Elisabeth
French
Native or bilingual
English
Fluent
Spanish
Basic
Experience
- HanesBrands Inc.ASSISTANT EUROPEAN INNOVATION PROJECT MANAGER - LINGERIE AND SPORTFASHION AND COSMETICSJune 2020 - December 2020 (6 months)Rueil-Malmaison, France- Monitoring innovation projects for the lingerie and sport categories for thebrands DIM, PLAYTEX, SHOCK ABSORBER, LOVABLE- Acting as the interface between design, marketing, legal, quality, and purchasing departments- Maintaining relationships with various partners and suppliers- Creating synergies between categories and brands within the group on a European scale to develop innovation platforms- Monitoring the textile market and its innovations (trade shows, competition, etc.)
- CHOCOLATERIE WEISSASSISTANT COMMUNICATION AND DIGITAL MARKETINGAGRICULTUREJuly 2019 - August 2019 (2 months)Saint-Étienne, France- Press relations management- Digital campaign management- Content creation for social media- Creation of B2C Newsletter
- UNILEVERASSISTANT PRODUCT DEVELOPMENT MANAGERAGRICULTUREApril 2019 - June 2019 (3 months)Rueil-Malmaison, France- Participation in innovation development: market analysis,monitoring, concept creation, and consumer testing- Brand management: participation in the evolution of the overall brand strategy, messaging, visual identity,- Monitoring product launches and market data
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Education
- Master in Sales Marketing - Brand Marketing EngineeringIAE Grenoble2020Mention Bien Marketing Stratégique Marketing Opérationnel Marketing Digital et Webmarketing Marketing Relationnel Marketing des Services Marketing Social Communication Direct Marketing et e-communication Management des marques agroalimentaire et hygiène Management des marques de luxe Trade Marketing et Merchandising Négociation/Vente Psychologie et Comportement du Consommateur NeuroMarketing Contrôle de Gestion
- Bachelor's Degree in Economic and Social Administration - Management, Marketing and International TradeUniversité Lumière Lyon 22017Marketing Marketing Digital Stratégie des Entreprises Commerce International Economie Européenne, Internationale, Monétaire MacroEconomie Management Gestion Financière Comptabilité Statistiques Droit des sociétés, social, obligations, privé, public RH Institutions Juridictionnelles, Administratives, Européennes
Certifications
- TOEIC 890ETS GLOBAL2018
- THE FUNDAMENTALS OF DIGITAL MARKETINGGoogle Digital Workshops