Freelancer profile translated to English.
Back to original languageAbout Marie
Brand Strategy and Customer Experience – Luxury and Premium
After more than 15 years at Hermès, where I led the transformation of international Retail and Wholesale networks, I now offer my expertise to brands seeking authenticity, elegance, and sustainable performance.
My Vision:
To build strong, embodied brands capable of combining growth and customer experience excellence.
What I Bring You:
Structuring of your brand platform (raison d'être, values, mission, vision)
Emotional and differentiating brand storytelling
Definition of high-performing Retail and omnichannel strategies
Deployment of premium customer experiences aligned with your DNA
My Career in Numbers:
+25% e-commerce growth generated by repositioning actions
-20% reduction in operational costs through network rationalization
Training of +350 employees per year, leading to a +16% increase in commercial performance
I specialize in:
Luxury and premium lifestyle brands
Internationalization and omnichannel activation strategies
Supporting leaders and founders towards a long-term vision
Express Audit Offer:
➔ Quick evaluation of your brand platform or Retail strategy, with concrete recommendations within 15 days.
📩 Let's discuss your project together!
French
Native or bilingual
English
Native or bilingual
German
Conversational
Can work on-site
Paris (up to 50km)
Experience
- Pantin,Area ManagerSeptember 2016 - September 2018 (2 years)Île-de-France, France- Participate in the department's budget exercise in conjunction with production teams- Define the commercial strategy and ensure its proper deployment across the network- Monitor area performance to optimize growth and anticipate situations that could hinder development.- Supervise showroom preparation: sales associate training, buying session facilitation, market support during purchases- Regularly visit markets and organize local sales associate training sessions- Team management
- HermèsDirector EuropeJanuary 2018 - Today (8 years and 5 months)Hermès, a symbol of timeless elegance and refinement, maintaining a modern yet authentic approach.• My mission is to support our 8 subsidiaries (Switzerland, Poland, Benelux-Scandinavia, Russia-Kazakhstan, Italy-Greece-Turkey, Germany-Austria-Czech Republic, UK, Spain-Portugal, e-com Europe) in optimizing the commercial performance of 79 boutiques and Travel Retail. I define and drive the commercial strategy, reinforcing Hermès' brand image through artisanal excellence and innovation.• In collaboration with general management, I participate in the budget exercise (OTB), while anticipating market opportunities and challenges to support sustainable growth.• My mission also includes showroom preparation, training multicultural teams, and harmonizing purchases with Wholesale and E-commerce, to ensure alignment of commercial objectives at all levels.• Direct and indirect management (Recruitment, training, team leadership)• Development of interior design business directly with UHNWIs; holistic project management ranging from €200K to over €1M• Execution of large-scale customized projects within controlled deadlines, while maintaining Hermès' standards of excellence.• Strengthening customer loyalty and satisfaction through a results-oriented and emotional approach.
- Hermès InternationalBusiness AnalystJanuary 2016 - August 2018 (2 years and 7 months)Paris, France• Purchase forecasts and monitoring of Sell-in budget achievement,• Monitoring of global retail performance for the department,• Commercial animation: stock optimization, replenishment & clearance campaign management,• Collection scheduling and prioritization definition,
Reviews
Penda
MOJJERE FRANCE
Reviewed on 7/8/2025
Working with Marie on MOJJERE's brand strategy was a real asset to our development.
Her sharp insight and ability to structure commercial challenges while respecting our artistic and cultural DNA profoundly enriched our approach.
She asked the right questions, clarified our positioning, and proposed concrete, ambitious yet realistic strategies.
Beyond her sharp expertise in strategy, I appreciated her kindness, availability, and sincere commitment to the project.
I highly recommend Marie to any brand seeking meaning, impact, and sustainable structuring.
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Education
- Executive MBA General ManagementESSEC Business School2024Executive MBA Management General
- Master's degree, Management of Luxury Fashion and Design Companies, Marketing & ManagementOxford Brookes University2007Master's degree, Management des entreprises de luxe mode et design, Marketing & Management