Freelancer profile translated to English.
Back to original languageAbout Marie
360° Communication ⏐ Transformation Strategy
Major transformations don't succeed through tools, but through buy-in.
I help Communication, Innovation, and HR Departments transform complex visions into strong collective dynamics, where every employee, partner, and client becomes an ambassador for change.
My strategic contribution:
🔹 **360° Communication Strategy**:
From diagnosis to execution, I design coherent communication ecosystems that give meaning to your transformation projects.
🔹 **Open Innovation**:
I structure and deploy collaborative approaches to make innovation a lever for internal and external growth.
🔹 **Transition Management**:
I step in to structure, manage, and re-energize your communication teams during transformation periods.
Why entrust your challenges to me?
✅+15 years of strategic visionwith major groups (Decathlon, GRDF, ManoMano, Auchan Retail, Teract, Cristal Union...)
Proven expertise combining operational rigor and a high-level perspective.
✅ **One step ahead**:
Based at Norrsken House Barcelona, Europe's leading impact tech incubator, I operate at the heart of tomorrow's innovations to anticipate weak signals and inform your foresight strategies.
✅ **A catalyst approach**:
My approach is resolutely optimistic and delivery-oriented. My goal is to inject the necessary energy for your teams to believe in your transformation as much as you do.
Let's discuss your transformation challenges to turn your vision into a shared reality 📩
French
Native or bilingual
English
Fluent
Spanish
Conversational
Can work on-site
Paris (up to 50km), Lille (up to 50km), Lyon (up to 50km), Toulouse (up to 50km), Bordeaux (up to 50km)
Experience
- JiitJ (Joy is in the Journey)Founder 360° Communication & Transformation StrategyDIGITAL AND ITNovember 2020 - June 2026 (5 years and 7 months)Paris, FranceYou are managing your organization's transformation.Except that:🚨 You spend more time convincing internally than moving the project forward.🚨 You know what to do but don't know how to communicate it, neither to the teams, nor to the partners, nor externally.The problem: 70% of transformations fail not due to a lack of ideas, but a lack of collective engagement (McKinsey).My mission: Facilitate your transformation by aligning and engaging all your stakeholders towards a desirable future 🚀3 interdependent support packages:👉 For those who have launched an innovative project, a reorganization, a transformation and have underestimated the communication aspect:✅SHIFT: 360° Communication Strategy👉 For those who want to feed their ecosystem with forward-looking news and solutions:✅SIGNAL: Watch and editorial production👉 For those looking for an experienced profile with a solid network (Art Directors, event management, PR, production, facilitation...) to support their actions, or for interim management of a communication team.✅MOVE: Deployment of engagement initiativesFor those who want to spend 2 to 3 days off-site and experience a shock of novelty, JiitJ now organizes Learning Expeditions in Barcelona, the 1st European AI hub (IBM).References: GRDF, Mano Mano, Teract, Eckes Granini in France...
- GRDFInnovation and Communication ConsultantENERGY AND UTILITIESDecember 2022 - February 2026 (3 years and 2 months)Paris, FranceManaging the GRDF open innovation initiative:- Supporting business units in identifying their challenges and implementing calls for projects- Communicating the initiative and promoting the winners (web design, content, events, media partnerships)- Project monitoringMission portfolio available upon request.
- Mano ManoCorporate & Internal Communications Senior LeadE-COMMERCEJune 2024 - December 2024 (6 months)Paris, FranceManaged the internal and corporate communications team (3 people) in a post-redundancy context.Organized internal events and supported the Management on communications related to the company's new strategy (repositioning on B2B).Worked on employer branding.Managed the PR agency.
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Education
- Master's degree, major de promotion spécialité communication des entreprisesEFAP - Ecole Française des Attachés de Presse2011
- Licence musicologie/industries culturelles et médiasUniversité Charles de Gaulle-Sciences humaines, Lettres et Arts (Lille III)2008