Freelancer profile translated to English.

Description

After two years of experience in digital (start-up and web agency) and in a 360 communication agency in strategic planning, I am leveraging my mastery of the web, social networks, and my marketing analysis skills for the benefit of brands and leaders.

In September 2017, I co-founded LE LAB, a collective dedicated to the digital and editorial communication strategies of brands. I carry out my missions alone or in a team depending on the resources required by the project.

I am passionate about craftsmanship - the "makers", their approach to design and their know-how - the music scene (a fan of concerts and a seeker of sonic gold) and the well-being of body and mind.

Languages

French
Native or bilingual
German
Basic
English
Fluent

Workplace preferences

Can work on-site

La Rochelle (up to 50km), Bordeaux (up to km), Paris (up to km), La Rochelle (up to km)

NODOVA
B2C Marketing Strategy & E-shop Design
E-COMMERCE
April 2017 - December 2017 (8 months)
La Rochelle, France
NODOVA manufactures and markets jewelry made from vegetable ivory, handmade in Ecuador by a community of Quichua women.
From its launch, the brand distributed its products at trade shows, through resellers, and a professional area on its showcase website (orders were placed via phone or by filling out and returning a document).
Therefore, the challenge was to devise the right marketing strategy to target B2C customers and increase NODOVA's sales.
Tasks performed:
- E-shop design on Prestashop
- SEO optimization of the site structure, URLs, meta descriptions, and texts
- Project management between the client, the web designer, and the developer
- 360° communication consulting
SEO Audit SEO Writing E-commerce Project Management Content Marketing
BOSC JOAILLERIE
Communication Strategy & Content Creation
ARTS AND CRAFTS
April 2017 - Today (9 years and 2 months)
Bordeaux, France
BOSC JOAILLERIE is a jewelry store recognized by the "Artisanat d'Art" certification.
The family business was losing momentum. The mission consisted of an analysis of the market to update the company's marketing and communication strategy.
Tasks performed:
- Marketing diagnosis and strategic recommendations (targets, prices, products, distribution, communication opportunities)
- Establishment of the communication positioning
- Formalization of the communication strategy
- Update of the visual identity
- Website redesign
- Social media consulting
- Interior design consulting (adapting the brand universe to the boutique/workshop)
- Upon request: writing articles, newsletters, social media posts...
- 360° communication consulting
Communication Strategy Marketing Study Web Writing
PERTINENS
Social Media Strategy & Web Writing
DIGITAL AND IT
February 2019 - June 2019 (4 months)
Bordeaux, France
PERTINENS is a Bordeaux-based agency specializing in digital transformation.
For its launch, I had the opportunity to support its social media strategy, specifically by:
- Conducting and sending a weekly digital watch report
- Conducting and sending competitive benchmarks (positioning and digital communication plan)
- Formalizing the agency's social media strategy
- Developing the editorial calendar
- Managing social media (Facebook, LinkedIn, Twitter) during the company's launch
- Writing the first articles for the website
Social Media Monitoring Benchmark Editorial Strategy Web Writing SEO Writing