Freelancer profile translated to English.
Back to original languageAbout Marie
For over 10 years, I founded and developed two BtoC brands: Smala, a platform for buying/selling second-hand children's clothing, and Phillie, a brand of educational tools for families. I built everything: positioning, brand platform, editorial strategy, digital deployment, acquisition, community.
This journey taught me one essential thing: a brand doesn't grow because it communicates well. It grows because it addresses a real tension and gives consumers an authentic reason to choose it.
Today, I support BtoC brands in three stages:
Clarify > brand audit, market analysis, consumer insights, identification of tensions and opportunities.
Structure > brand platform, differentiating positioning, value proposition, editorial territory.
Deploy > 360 communication strategy, social media, community strategy.
My method: immersion in your reality, questioning assumptions, co-construction with your teams, recommendations designed for practical application.
If you're looking for a structuring perspective, grounded in consumer reality, I'd be delighted to discuss it with you!
French
Native or bilingual
Can work on-site
Nantes (up to 10km), Paris (up to 10km), Rennes (up to 10km), Saint-Malo (up to 10km)
Experience
- Oria — Application IA d'orientationBrand PlatformEDUCATION AND E-LEARNINGFebruary 2026 - April 2026 (2 months)Vannes, FranceDefinition of the brand platform for an EdTech startup in the launch phase, operating in the school and career guidance market. Work on differentiating positioning in a rapidly changing landscape, value proposition, and editorial territory. Concurrently, building the communication strategy to support the initial deployment steps with target users.
- LILILOTTEBrand PlatformE-COMMERCEFebruary 2026 - Today (6 months)Nantes, FranceComplete reconstruction of the brand platform in the context of taking over a brand. A demanding exercise that requires both respecting the existing heritage and asserting a clear new direction. Work on the purpose, repositioning, value proposition, and territory of expression to give the brand a coherent, defensible, and mobilizing identity for the new teams.
- JHOSocial Media StrategyHEALTH AND WELLNESSFebruary 2026 - Today (6 months)Nantes, FranceRedefinition of the brand's Instagram presence strategy, based on interviews with customers and the founder. These insights helped rework the communication positioning, identify unaddressed consumer tensions, and build a solid editorial foundation, rooted in the target audience's real expectations rather than industry conventions.
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Education
- Graduate of ISCOM ParisISCOM Paris