Freelancer profile translated to English.

Description

After 15 years in Digital Marketing (Acquisition, Marketing Automation, Communication) and Product Management roles, I went freelance in 2021.

With experience in both start-ups and international groups, I now offer my expertise to companies looking to implement a digital strategy and develop their growth.

On a part-time or full-time mission basis, I can assist you with the following issues:

- AARRR Strategy: Acquisition, Activation, Retention, Referral, Revenue

- Marketing Automation

- Communication

- Product Management: strategy and product definition, specifications, roadmap, IT team coordination

My "Swiss Army knife" background allows me to quickly understand your challenges and issues and provide appropriate solutions.

Languages

French
Native or bilingual
English
Fluent
Italian
Conversational
Spanish
Basic

Workplace preferences

Can work on-site

Paris (up to 30km)

PROMIS
Marketing & Growth Director
June 2021 - Today (5 years)
Paris, France

- Definition of Growth strategy (inbound, outbound, outreach)
- Management of SEA campaigns
- Implementation of marketing campaigns on the customer base
- Optimization of online customer journeys
- Partnership development
- Social media management
- Creation and management of the marketing team
D-Edge Hospitality Solutions
Senior Product Manager
May 2020 - June 2021 (1 year and 1 month)
Paris, France
In charge of the Digital Media product enabling hoteliers to optimize their online visibility.
- Responsible for creating the vision for the Digital Media tool
- Collection of customer needs, planning and prioritization of features according to the defined roadmap
- Collaboration with all involved teams: development, UX/UI designers, training teams, product team, sales team
Arval BNP Paribas Group
Marketing Automation Manager - Corporate
January 2019 - April 2020 (1 year and 3 months)
92500 Rueil-Malmaison, France

- Deployment of the tool (Eloqua) in Arval countries in coordination with IT teams
- Campaign setup
- Training of local marketing teams on tool usage
- Support in defining contact plan strategy in countries
- Implementation of CRM guidelines