About Marie
French
Native or bilingual
English
Fluent
Spanish
Native or bilingual
Experience
- Agua BlancaHead of Social & BrandingE-COMMERCEMarch 2022 - July 2022 (5 months)> Digital Strategy (Social Media, SMA)> Content Strategy> Ambassador Strategy (influencer marketing & nano)
- The BraderyBrand & Communication ManagerFASHION AND COSMETICSJuly 2019 - January 2022 (2 years and 7 months)Paris, FranceBrand Awareness: making The Bradery the new private sales destination for 18-35 year olds.Establish brand awareness and legitimacy; leverage social media (IG, Ldn, TikTok) to make it a love brand & support partner brands; create an engaged community around the project; guarantee the associative project.Results: 300k followers in 3 years and 1.5% average engagement,Brand Relations & Activations: ensure the sustainability of relationships with brands and leverage them to explode the base (x14 on Instagram in 2 years).PR & Influencer Relations: manage relations with the Press agency (Dresscode) and influencer relations (ambassador community, and brand activations).Manage a large influencer marketing budget and implement a plan for 200 active ambassadors.Analysis: analyze KPIs for acquisition campaigns, and social media to best respond to internal and partner brand issues.
- CotyAssistant Product Manager - Operational MarketingLUXURY GOODSJuly 2018 - December 2018 (6 months)Brand portfolio: Hugo Boss Parfums & EscadaBrand activation:> Participate in the development and monitoring of 360° plans supporting new launches in the French market (media, digital, in-store, promotion, differentiation plan), in line with brand image strategy.Brand awareness:> Create new tools for sales teams (product sheets, kits, ...) to ensure perfect understanding, adoption, and execution at points of sale.Analysis:> Build sell-in and sell-out analyses for my portfolio and the overall perfume market using NPD panels.> Competitive monitoring, innovations, content strategies, and formulation of recommendations.
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Education
- Master 1 - Private International LawUniversité Paris II - Panthéon Assas2016Niveau : Mention Assez Bien Matières : Commerce International, Droit des Affaires, Propriété Intellectuelle, Droit Pénal Special, Droit International Privé, Droit des Successions et Libéralités.
- Masters of Business AdministrationAssumption University, Bangkok2019Échange universitaire. Matières : International Marketing Management, International Business Management, Product Management, Financial Management.
Certifications
- TOEIC 950/990TOEIC2016