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Marie De Font-RéaulxMD

Marie De Font-Réaulx

Communication and Marketing Consultant

€500/day
2 projects
Paris, FR
3-7 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Marie

👋
- Graduate of the EDHEC Business School Grande École program
- 3+ years of digital marketing and communication expertise (in France & internationally)
- Start-ups specializing in e-commerce (fashion, cosmetics)

🤓 My expertise
Deploy my business and human qualities to make brands shine and grow: powerful and differentiating brand image / strong and impactful digital strategies / performance management / internal processes and structuring.

🚀 My missions - to support brands in their 360° communication/marketing strategy.
- Brand image: brand brainstorming, strong ideas for specific activations (editorial, content, partnerships…).
- Social Media Strategy (Instagram, TikTok, Pinterest, Facebook, Linkedin...).
- 360° Digital Strategy (SMA, CRM, Social Media).
- Development of strong and engaged communities on social networks - fostering true ambassadors.
- Relevant partnership strategy (on and offline).
- Event management (launches - on and offline -, specific activations...)
- PR and e-PR.
- Performance management.
- Implementation of internal processes.
💻 Past experiences:
- 6m Agua Blanca: Head of Social & Branding
- 3+ years The Bradery: Brand & Communication Manager
The ➕:
- International: bilingual in Spanish and fluent in English.
- Network: I have developed a strong network of experts (brands, influencer marketing, visual and video content production, graphic designers, press, marketing agencies...), whom I coordinate to successfully complete defined projects together.

Feel free to contact me to brainstorm new projects together!
  • French

    Native or bilingual

  • English

    Fluent

  • Spanish

    Native or bilingual

Can work on-site
Paris (up to 10km)

Experience

  • Agua Blanca
    Head of Social & Branding
    E-COMMERCE
    March 2022 - July 2022 (5 months)
    > Digital Strategy (Social Media, SMA)
    > Content Strategy
    > Ambassador Strategy (influencer marketing & nano)
    Branding Communication Strategy Communication Content Marketing CRM Social Networks
  • The Bradery
    Brand & Communication Manager
    FASHION AND COSMETICS
    July 2019 - January 2022 (2 years and 7 months)
    Paris, France
    Brand Awareness: making The Bradery the new private sales destination for 18-35 year olds.

    Establish brand awareness and legitimacy; leverage social media (IG, Ldn, TikTok) to make it a love brand & support partner brands; create an engaged community around the project; guarantee the associative project.
    Results: 300k followers in 3 years and 1.5% average engagement,

    Brand Relations & Activations: ensure the sustainability of relationships with brands and leverage them to explode the base (x14 on Instagram in 2 years).

    PR & Influencer Relations: manage relations with the Press agency (Dresscode) and influencer relations (ambassador community, and brand activations).
    Manage a large influencer marketing budget and implement a plan for 200 active ambassadors.

    Analysis: analyze KPIs for acquisition campaigns, and social media to best respond to internal and partner brand issues.
  • Coty
    Assistant Product Manager - Operational Marketing
    LUXURY GOODS
    July 2018 - December 2018 (6 months)
    Brand portfolio: Hugo Boss Parfums & Escada

    Brand activation:
    > Participate in the development and monitoring of 360° plans supporting new launches in the French market (media, digital, in-store, promotion, differentiation plan), in line with brand image strategy.

    Brand awareness:
    > Create new tools for sales teams (product sheets, kits, ...) to ensure perfect understanding, adoption, and execution at points of sale.

    Analysis:
    > Build sell-in and sell-out analyses for my portfolio and the overall perfume market using NPD panels.
    > Competitive monitoring, innovations, content strategies, and formulation of recommendations.

Reviews

5.0

Out of 1 rating

MehdiM

Mehdi

France Verif

Reviewed on 9/29/2023

Excellent collaboration with Marie, truly knowledgeable about her subject and full of enthusiasm and energy, a perfect combo 👍 We will gladly work with Marie again

Recommendations

LD
TD
FU
Luce Dunoyer and 2 other people have recommended Marie

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Education

  • Master 1 - Private International Law
    Université Paris II - Panthéon Assas
    2016
    Niveau : Mention Assez Bien Matières : Commerce International, Droit des Affaires, Propriété Intellectuelle, Droit Pénal Special, Droit International Privé, Droit des Successions et Libéralités.
  • Masters of Business Administration
    Assumption University, Bangkok
    2019
    Échange universitaire. Matières : International Marketing Management, International Business Management, Product Management, Financial Management.

Certifications

  • TOEIC 950/990
    TOEIC
    2016

Skill set (21)

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