Freelancer profile translated to English.
Back to original languageAbout Marie
How to **reposition your brand to make it current and attractive**?
For 10 years, I have been supporting small and medium-sized businesses, fromstrategic positioningto theactivation of inspiring brands and products.
đȘ What I can help you with:
1° **Work on your brand foundation**: platform / brandbook
2°Create a compelling brand(& products) aligned with your vision and target audiences.
3° Work onyour offering**, position a product, (re) **define a product line strategy
Learn more đ check out my websiteBeau pied Bon oeil
đ Skills:
_ **Brand platform**: vision, purpose, values...
_ BrandPositioning(Mapping / Benchmark)
_ BrandArchitecture& offering structuring
_ **Naming**: brand & product
_ Your brand's visualterritory(Moodboard)
_ **Brand content**: editorial recommendations for relevant content based on your brand DNA.
đ Facilitator of 2Tonnes, a workshop to raise awareness of climate issues
My approach?
đ« Superwoman? đ„ No. Even if some days it seems like it!
Andto build a rich and substantial brand for you, while simplifying the task**, I surround myself with trusted **partners(meaning I've already worked with them!) suited to your universe.
âš Check out the Google, Linkedin, or Malt reviews to reassure yourself ;-)
You are an agency with a one-off need to get a lot done, GO!
Collaborating regularly with agencies in Lyon & Paris who appreciate my sensitive approach to brand strategy.
Preferred sectors:LIFESTYLE & LUXURY**, **CRAFTSMANSHIP/ EPV / artisan,
FASHION, Jewelry& COSMETICS, **DESIGN & Decoration**, LEISURE & Education.
French
Native or bilingual
Spanish
Basic
English
Conversational
Italian
Basic
Can work on-site
Lyon (up to 30km), Paris (up to 10km), Aix-en-Provence (up to 10km), GenĂšve (up to 30km)
Experience
- coxi
On Malt
Facilitation of a branding workshop dayJanuary 2025 - February 2025 (1 month)Lyon, FranceAs part of a rebranding, the objective was to establish, with the group's employees and members, the foundation of a brand platform including vision, mission, and values.Preparation before the workshop day (1.5 days): client analysis, benchmark, preparation of the day's various workshops, creation of the presentation.Solo facilitation of the Workshop day for 10 employees.Synthesis / Workshop restitution document. - ESMOD Fashion BusinessBranding ConsultantSeptember 2021 - Today (4 years and 10 months)Lyon, FranceBranding consultant for 3rd-year FASHION students on their collection creation. Support and advice on all brand expressions: Prism, visual identity, deployment, and store experience.
- Sup de pubProgram Coordinator (delighted!) 1st & 2nd year creative programsMarch 2021 - Today (5 years and 4 months)Lyon, FranceDesigning a coherent, attractive, and concrete pedagogical model. Like a brand, a model needs to be developed to harmonize current and relevant content for students, future professionals in the field. Reflection and harmonization, Content orchestration and planning, sourcing, preparation, delivery, and facilitation for speakers and students.
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Education
- Master in Culture and Management of Innovative Projects (with honors)ESADSE, IAE of Saint-Ătienne2016Formation pluri-disciplinaire inspirĂ©e de la pĂ©dagogie de la d.school de Stanford qui forme des professionnels issus du design, du marketing ou de l'ingĂ©nierie Ă travailler ensemble Ă des projets de design et d'innovation. Disciplines Ă©tudiĂ©es : ESADSE : design strategy, design thinking, reprĂ©sentation graphique, culture du design Ecole des Mines : innovation, culture numĂ©rique, design numĂ©rique, Ă©co-conception, matĂ©riaux&procĂ©dĂ©s, biomimĂ©tisme IAE : sĂ©miotique, sociologie, marketing, financement de l'innovation, droit, stratĂ©gie de l'innovation
- Bachelor in Product Design, Jewelry-Object (with honors)HEAD Geneva2008