Marie De Branche

Project management for bar & restaurant activations in hotels as part of the partnership between the Accor Group and Paris 2024:

- 70+ hotels - monitoring and coordination of beverage & hotel partnership activations (Coca-Cola, Campari, Kronenbourg, Gallia, Kusmi Tea...)

- Monitoring the creation of animation and communication guides by Agency Triple B

- 30+ hotels - supporting hotels in implementing animations, coordinating with headquarters to share best practices and communicate on their behalf

- Implementing an internal contest to highlight the best hotel initiatives (F&B, Paris 2024 branding, Tourism & Disabilities)

- Creating and presenting lessons learned reports on the Paris 2024 hotel bar & restaurant activation

- Developing partnerships to enhance media visibility, build recognition, and offer experiences.

- Developing and implementing the event project: Save Your Love Tour across various French cities.

To engage Accor Group hotels and promote their bar and restaurant concepts, boost their revenue, and develop local clientele, I support hotel networks of various Group brands (Novotel, Mercure, TRIBE...) in building event-based mechanics through partnerships. The common threads are: recurrence, offer packaging (ticketing including animation & Food & Beverage offer), network operation (within several hotels of the same brand, in France and Europe), paid distribution on ALL and Fever events sites, communication strategies and methods from global to local.

I work in coordination with head office teams (ALL, Brands, CRM, Social Media, Distribution, Customer Experience, Innovation...) and franchised or managed hotels.

The mission involves, after testing various event-driven levers within hotels, providing conclusions on methods for packaging event offers, creating partnerships, organizing & training in hotels, distribution strategy, and coherent communication.