Freelancer profile translated to English.
Back to original languageAbout Marie
Freelance Marketing Manager with 5+ years of experience in digital acquisition, specializing in the HRI (Hotels, Restaurants, Cafes) sector.
Do you manage one or more establishments and want to fill your reservations, increase your average order value, or build customer loyalty?
I design and manage multi-channel acquisition campaigns (Meta, Google, TikTok Ads, Emailing, SEO) from strategy to execution, with a simple goal: to increase your revenue and maximize the profitability of every euro invested.
A strategy built around 4 levers:
- Acquisition of new customers
- Customer loyalty
- Increase in average order value
- Increase in the number of diners per reservation
What I can do for you:
- Audit + structuring or launch of your advertising campaigns (Meta Ads, Google Ads, TikTok Ads)
- Support for SEO / GEO, to capture demand when your customers are looking to book
- Sending newsletters and setting up automated email sequences to convert and retain your customers
- Strategies dedicated to groups and private bookings to increase the average order value
- Management of significant advertising budgets - up to €1.5M in media budget managed for international brands (Dior, Avène, L'Occitane, Bulgari)
- Monthly reporting with quantified recommendations
Why HRI? After 3.5 years of experience working for hotels and restaurants in Sydney, I developed a true understanding of the sector's specific challenges: seasonality, occupancy rates, average order value, customer loyalty - and I know how to adapt acquisition strategies accordingly, with a revenue-oriented approach.
Based in Biarritz, I work remotely with clients in France and internationally.
French
Native or bilingual
English
Native or bilingual
Spanish
Fluent
Can work on-site
Biarritz (up to 50km)
Experience
- SERV AgencySenior Marketing ManagerRESTAURANTS AND FOOD SERVICEOctober 2024 - May 2026 (1 year and 7 months)Sydney, AustraliaManaged a strategic portfolio of 12 restaurants and reception venues.- Defined and managed the customer acquisition and loyalty strategy for each establishment- Analyzed the entire customer journey to identify the most profitable elements and focus budget on the most effective actions- Continuous optimization of CAC, LTV, and ROAS- Marketing strategy dedicated to groups, to attract birthday parties, weddings, and private events to the establishments
- SERV AgencyMarketing ManagerRESTAURANTS AND FOOD SERVICENovember 2023 - October 2024 (11 months)Sydney, Australia- Executed the acquisition strategy for each restaurant, across paid campaigns and organic traffic- Coordinated with creative, technical, and operational teams to launch effective campaigns, while respecting the brand image of each establishment- Sent 2 newsletters per month per client, and created automated email sequences to build customer loyalty- Implemented marketing strategies for birthdays and private events to increase the average reservation value- Created content and managed advertising campaigns on Meta- Created and optimized Google Ads campaigns- SEO and website optimization to convert traffic into bookings
- Cosmo5Digital Marketing ConsultantLUXURY GOODSJanuary 2023 - October 2023 (9 months)Sydney, AustraliaStrategic support for e-commerce clients (Dior, Bulgari, Avène, L’occitane) on their growth and media performance challenges in Australia/NZ (Media budget > €1.5M per year).Developed digital media strategies (budget, forecasts, campaigns) for international e-commerce brands in Australia, New Zealand, and Singapore (Dior, Bulgari, L'Occitane, Nude by Nature, Avène...)Managed and monitored digital media campaigns across multiple platforms (Google, Meta, TikTok, Pinterest, Amazon)Analyzed category, competitor, brand health, and campaign performance indicators to provide recommendations to management during quarterly and annual reviewsImplemented an A/B testing roadmap to optimize campaign performance and identify new growth levers
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Education
- Grande Ecole ProgramToulouse Business School2021License 3 : Formation générale en management Master 1 : Spécialisation Marketing: analyse de panels et plan d'actions Master 2: Msc Management Stratégique des Innovations Compétences clés acquises: innovation marketing, big data, évaluation de la performance, analyse et prospective stratégique, design thinking, management du changement, RSE, e-marketing