MCFreelancer profile translated to English.
Back to original languageAbout Marie
Expert in 360° Communication and Marketing
With solid experience in communication and marketing, I design and implement integrated strategies, combining offline and online channels to maximize campaign impact.
Expertise
- 360° Communication: Global strategy (content, media, digital, offline).
- Email Marketing: Writing, creation, sending, performance analysis.
- Partnerships: Institutional, financial, influencers.
- Content Strategy: Creation and dissemination of impactful content.
- Internal Communication: Intranet, team engagement.
- Event Management: Organization and logistics of professional events.
- Marketing & Market Research: Analysis, targeting, strategic actions.
- Competitive Intelligence: Analysis of market trends and opportunities.
- Professional Journey
DECATHLON – Communication & Events
- Manager of internal communication, employer brand, and HR events.
- External communication for a collective of 15 stores.
- Management of a marketing budget and customer activation.
- Organization of events (500 sports anniversaries/year, 115 initiations, a trade show with 15,000 visitors).
- 3 years in Switzerland: 360° campaigns, communication for French-speaking Swiss stores, digital content, launch of a loyalty program.
Maxi Bazar Switzerland – Commercial and Digital Strategy
- Management of social networks and external newsletters.
- Development of commercial and marketing actions to optimize visibility and sales.
UniQue – Strategic Marketing & Communication
- Development of brand awareness and marketing strategy.
- Production and dissemination of digital content.
- Website optimization and competitive intelligence.
Thanks to this rich and varied background, I bring a strategic and operational vision to strengthen brand impact and structure their communication.
French
Native or bilingual
English
Fluent
Can work on-site
Aigle (up to 50km)
Experience
- Maxi Bazar SuisseCommunication and Marketing ManagerFebruary 2024 - Today (2 years and 3 months)Monthey, VS, SwitzerlandManaged multi-channel marketing campaigns (advertising, social media, billboards) to increase visibility and customer loyalty. Created and managed trending content for the industry on social media and newsletters, contributing to an average unique open rate of 28% for external newsletters. Developed partnerships with local influencers to create engaging and authentic content, and managed a collective of internal ambassadors for weekly content production.
- Decathlon SuisseCommunication and Marketing Manager - Content ManagerMarch 2021 - January 2024 (2 years and 11 months)Bussigny-près-Lausanne, VD, SwitzerlandContent Leader:
- Coordinated multi-channel content strategy, ensuring consistency across all platforms (website, social media, external and internal newsletters).
- Managed the community manager for the creation and dissemination of engaging content.
- Constantly strategized in campaign development, ensuring each piece of content resonated with the target audience.
- Co-managed a CRM strategy that led to a significant increase in OPT-INS through a creative and cross-functional vision, blending digital and in-store interaction.
- Explored new formats for external newsletters, optimizing engagement rates through communication that was relevant, adapted, and personalized.
- Collaborated with creative teams to push the boundaries of traditional campaigns and explore innovative approaches aligned with Decathlon.
Communication Manager:- Marketing Communication Manager: Designed and deployed integrated communication campaigns (offline and online).
- Led the launch of a loyalty program with a digital and in-store marketing strategy.
- Managed local communication for stores in French-speaking Switzerland: acquisition and loyalty.
- Organized events and managed store openings (global and local communication).
Internal Communication Manager- Wrote and distributed weekly newsletters
- Created and managed an intranet
- Organized internal events
- Decathlon FranceCommunication and Events ManagerJanuary 2019 - January 2021 (2 years and 1 month)Mérignac, France
- Organized over 150 annual events to promote sports activities, including managing partnerships with local stakeholders.
- Oversaw the marketing budget for a collective of 15 stores, developing annual communication plans.
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Education
- Master in Strategy and Marketing,IAE de Poitiers2016Master en Stratégie et Marketing,
- Professional Bachelor's Degree in E-TourismIUT de La Rochelle2014Licence Professionnelle en E-Tourisme