Marie Contet

I am a strategic planner and digital strategist working for numerous agencies, brands (Richemont, L’Oréal, LVMH, Pernod Ricard, Nestlé, Canal +, etc.) and startups in various sectors.

With over 15 years of experience between trend bureaus (Alchimie Paris) and digital agencies (Heaven and Soleil Noir/McCann), I leverage my diverse experiences to support my clients in deploying innovative and creative strategies.

My multi-task profile allows me to offer various support missions:

_ Definition of brand platforms, positioning, and branding: mission, vision, values, editorial tone, etc.

_ Strategic planning: market and trend analysis, data analysis, audience analysis and definition, benchmarking, strategic recommendations, strategic innovations and creative concepts, facilitation of workshops and design thinking sessions, briefing and collaboration with creative teams,

_ Digital strategy and UX / UX research: personas, user interviews, target audience analysis, media planning, website and content recommendations.

_ Content strategy: strategic recommendations on different touchpoints, production, and activations.

I build my strategies and recommendations based on data and trend analysis, favoring innovation and creation to build an emotional connection with different audiences.

I support my clients in defining their strategy as well as in producing my recommendations according to their needs.

For agencies, I notably participate in tenders and implement all desired strategic recommendations (from definition to presentation design).