Freelancer profile translated to English.
Back to original languageAbout Marie-Christine
For over 25 years, I have been working to increase companies' revenue through marketing and sales strategies based on data and the development of innovative artificial intelligence projects.
A background in statistics (ENSAE) allows me to best utilize data for your business.
Experience in various sectors: retail, insurance, services, B2B, industry.
Projects I can help you with:
- Customer Marketing Strategy / Offer Strategy / Distribution: definition of business plans, construction of segments and scores, marketing studies, implementation of customer contact plans and CRM campaigns.
- Digital Strategy: website audit, content strategy, social media, e-crm, SEO, customer journey, Google Analytics dashboards.
- Development of innovative data science or AI projects: organization of the approach, development of machine learning or deep learning algorithms, link between data science and business, industrialization.
Languages: SQL, Python (Panda, Numpy, Scikit-learn, Matplotlib), Tensor Flow, SPSS, SAS, Tableau.
I have a network of freelancers who can be mobilized to complete the team if necessary (Big Data experts, Data Engineers, etc.).
Find my services on the website designed and created by myself: stratimetric-conseil.fr
English
Fluent
French
Native or bilingual
Can work on-site
Lyon (up to 50km), Lyon (up to 100km), Paris (up to km), Perpignan (up to 30km)
Experience
- STRATIMETRIC CONSEILPart-time Marketing Manager / Marketing and Data Consultant / TeacherCONSULTING AND AUDITSSeptember 2019 - Today (6 years and 9 months)Tassin-la-Demi-Lune, FranceFor a vape shop:- Marketing positioning- Market research and customer surveys- Assistance with website redesign- Launch of commercial operations (CRM)- Social media management- Definition of new offers.Teacher in Digital Marketing and Data (INSEEC and Supinfo).For an AI startup:- Positioning assistance- Market and competitor research- Persona definition- Website UX.For a tech startup:- Marketing plan definition- Product launch strategy, influencer management strategy, prospecting studies and strategy- Inbound marketing strategy- HubSpot implementation: integration of customer and prospect files, management of opportunities and email campaigns with Mailchimp.Implementation of opportunity management processes: organization, task management, performance analysis, dashboard construction.
- IBM GLOBAL SERVICESManaging ConsultantCONSULTING AND AUDITSSeptember 2007 - December 2013 (6 years and 4 months)Écully, FranceCarried out marketing consulting missions (CRM, social media, studies, e-commerce)- Organization audits- Process analysis- Definition of organizational and application targets- Assistance with tool selection- Project management- Writing specifications (AMOA).Launched data science and Big Data offering (SPSS + social media listening + consulting)- Offer definition- Mission management
- AI&dataAgency Director LyonCONSULTING AND AUDITSSeptember 2017 - December 2018 (1 year and 4 months)Lyon, FranceClient prospecting, proposal writing, mission supervision, consultant recruitment.Areas:- CRM- Data Management- Data Science: Machine Learning and Deep Learning in R and Python- Customer Journeys
Reviews
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Education
- Statistics (Master's degree)ENSAE: National School of Statistics and Economic Administration1989
Certifications
- Advanced Google Analytics CertificateGoogle