About Marie
French
Native or bilingual
English
Fluent
Russian
Conversational
Experience
- LactalisInternational Product ManagerAGRICULTUREJuly 2015 - August 2016 (1 year and 1 month)Roquefort-sur-Soulzon, FranceStrategic Marketing-Range management (SALAKIS – PRESIDENT- LANQUETOT - ...): steering andcompliance (INCO) of products, maintaining brand image inintegrated markets, targeting markets with high potential based onconsumer and product market insights-Creation of new brands for international markets and for the HRInetwork in France (name, storytelling, brand image)-Establish a brand and product strategy for the short and long term-Manage the Marketing Mix in international marketsOperational Marketing-Implementation of promotional operations with BRI, new packaging inpartnership with selected communication agencies, a range of POS materials forthe US market (shelf stoppers, recipe cards, sales arguments, displays, shortcommercial film)-Participation in international agri-food trade shows to promoteproducts and meet international clientsProject Management-Product development, innovation, and renovation (recipes, packaging,production innovation)-Visits to subsidiaries in Europe to inform and train on newproducts/projects for marketing and sales teams (in-store checks inEurope with sales representatives), managing country feedback byestablishing new projects adapted to the markets
- Roche Diabetes CareExport Project ManagerMEDICALJanuary 2017 - January 2020 (3 years and 1 month)Grenoble, FranceStrategic Marketing-Develop, adapt, and implement strategic directions defined with the sales manager and associated distributors-Coordinate various strategic projects related to country development with the sales manager (ministry project, etc...)-Establish an online presence with a digital strategyOperational Marketing-Develop campaigns, projects, or tools to support the strategy in the 27 different countries-Coordinate the actions of the various support departments involved: communication, marketing, training, etc.-Participate in the development of country seminars-Ensure communication of export activity-Creation of Facebook pages and landing pagesProject Management-Deploy, monitor, and analyze implemented actions with a focus on profitability (analysis of KPIs and ROI)-Manage the entire marketing budget and ensure its follow-up-Analyze market opportunities and threats in the countries of the management center
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Education
- Master Grande EcoleBSB Burgundy Business School Dijon2015
- MASTER IN BUSINESS ADMINISTRATIONZHW Zurich University of Applied Sciences Winterthur2015Année de spécialisation