MVFreelancer profile translated to English.
Back to original languageAbout Marie-Charlotte
Specializing in B2B/B2C acquisition channel optimization, I help startups and companies accelerate their growth through growth hacking.
My unique approach combines 13 years of retail experience with digital acquisition skills. This dual field/digital expertise allows me to provide innovative, feasible, and measurable solutions to your growth challenges.
Digital Expertise
- Mastery of **analytics and performance tracking tools**.
- Design andoptimization of customer acquisition strategies(Digital Acquisition Funnel).
- Implementation and optimization of **automation workflows**.
Areas of Intervention
- Growth Hacking to accelerate **qualified lead acquisition**.
Methodology
1. In-depth analysis of your **digital ecosystem**.
2. Definition ofSMART goalsand KPIs.
3. Implementation of **agile and measurable solutions**.
4.Continuous optimizationbased on data.
Growth Hacking | B2B Acquisition | SEO | Digital Strategy | Conversion Optimization | Marketing Consultant | Performance Marketing | A/B Test | Analytics | Lead Generation
French
Native or bilingual
Can work on-site
Paris (up to 50km)
Experience
- Manae BusinessGrowth HackerDIGITAL AND ITJune 2024 - Today (2 years)Paris, France
- Managed growth hacking projects for various clients in the IT sector
- Conducted audits, market research, persona analysis, developed and executed acquisition strategies, and supervised website redesigns (UI/UX & SEO).
- Implemented SEA, SMA, and cold emailing campaigns, created landing pages, and set up tracking for performance optimization.
Flagship Project: Launch of the SaaS platform Banana Content- Implemented a multi-channel acquisition strategy
- Created a complete automation workflow, from acquisition to retention
- Acquired tools, configured, and connected them via API.
- Implemented an advanced tracking system.
- Continuous optimization based on A/B testing and KPI analysis.
TOOLS:Figma, Wordpress, Pharow, Lemlist, Lemwarm, Zapier, SEMRush, Google Analytics 4, Microsoft Clarity, Foxlyme, Google Tag Manager, Google Ads, LinkedIn Marketing Solution, Meta Business Suite, Odoo, Intercom - HÉRITGrowth HackerMay 2024 - June 2025 (1 year and 1 month)Paris, France
- Improved organic traffic through on-page and off-page SEO
- Wrote blog articles and managed social media (LinkedIn, Instagram, TikTok)
- Created multi-platform content and managed the newsletter
- Optimized the website, including redesigning key pages
- Designed and implemented multi-channel acquisition campaigns
- Implemented a tracking system for performance monitoring and continuous improvement.
TOOLS:Figma, Webflow, Google Tag Manager, Google Analytics 4, Google Ads, Brevo, Occoya, Foxlyme - BACKSTAGEJunior Growth HackerCONSULTING AND AUDITSApril 2024 - May 2024 (1 month)Paris, France
- Created a B2B acquisition workflow integrating SEA, SMA, and cold emailing
- Conducted qualitative and quantitative studies on personas
- Designed a landing page
- Configured SEA & SMA campaigns
- Implemented advanced tracking
- Configured automation tools for cold emailing campaigns
- Managed projects using Agile methodology.
TOOLS:Figma, Webflow, Lemlist, Lemwarm, Zapier, Make, Meta Business Suite, Google Ads, Google Tag Manager, Google Analytics 4, Dropcontact, Zerobounce, Webscraper
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Education
- Digital Marketing Management Bachelor's DegreeRocket School2025Licence de commerce, Marketing
- Space DesignInstitut supérieur des arts Saint-Luc' de Wallonie - Site de Tournai2009Design d'espace