Freelancer profile translated to English.

Description

Hello 👋

I am Marie-Charlotte, aninterface designerfor over 5 years and a **certified Webflow Expert**.

Web partner for growing startups and SMEs, I help companies create attractive, high-performing websites perfectly aligned with their goals.

My approach? Combiningcreativity and performanceto bring you concrete business results.

What this means for you:

**More conversions**: UX/UI design to turn your visitors into customers
**Enhanced visibility**: SEO optimization to be found on Google
**Strong identity**: Custom design that sets you apart
**Complete autonomy**: Training to manage your site

My expertise:

**UX/UI Design**: Conversion paths, graphic charter, interfaces on Figma
AdvancedWebflow Development(Certified Expert) + specific developments (modules, plugins, GSAP)
Technical and editorialSEO
Integrations and automations
Maintenance and scalability

The tools I use:

Figma / Framer / Webflow / Adobe Suite / Notion / Slack / Tella

Concrete example:Showcase website for a fintech competitor of Pennylane → qualified traffic multiplied by 2.5, leads automatically integrated into HubSpot, strong visual identity that reinforces their credibility.

My clients:

Startups, growing SMEs that want to reach the next level through their website

Have a project in mind?

Contact me via messaging

See you soon 😊

Find my experiences below 👇

Industry field of expertise

Languages

French
Native or bilingual
English
Conversational

Workplace preferences

Remote only

Primarily works remotely

Ytems
Complete redesign with multi-target strategy - Accounting Fintech
SOFTWARE PUBLISHING
March 2025 - June 2025 (3 months)
Paris, France
The challenge: Accounting Fintech with a low-visibility website (low traffic, word-of-mouth only) that needed to structure its offering to clearly address two distinct targets: accountants and liberal professionals.

Solution:
In-depth strategic analysis: definition of 2 clear personas + competitive analysis + custom sitemap with dedicated paths per target
Creation of 100+ original illustrations + editorial structure for each page + design based on their charter for optimal readability and conversion
Webflow development with Lumos Framework: HubSpot integration (CRM + sales tracking) + reusable page templates for future autonomy
Multi-target SEO: sitemap covering the search intentions of the 2 personas + structured data + effective internal linking

Result:Structured website with clear positioning and segmented offering, growing qualified traffic, solid foundation to support their business development and improve conversions.

Webflow, Multi-target UX Strategy, Custom Illustrations, HubSpot Integration, Strategic SEO, Lumos Framework
Webflow showcase website Graphic charter
Kairos Discovery
Showcase website creation for fundraising - Biotech startup
BIOTECH
April 2025 - June 2025 (2 months)
Paris, France
The challenge:Startup preparing for fundraising that needed to present a complex innovation in an accessible way to a mixed audience (investors, scientists, international partners).

Solution:
Clean and professional design inspired by the biotech universe to inspire confidence from the first seconds
Restructured architecture and content to make complex innovation understandable without losing scientific rigor
Webflow development with fluid animations and full autonomy for the team (training included)
SEO optimization with structured data to strengthen online presence on strategic queries

Result:Website launched in 5 weeks, professional tool operational to support fundraising, autonomous team for updates.

Webflow, UI/UX Design, Technical SEO, GSAP Animation, Client Training
Webflow showcase website Figma figma mockup UX/UI Designer User Interface Design
Nicolas Jehly
UX / UI Design + Artistic Direction
TRAVEL AND TOURISM
May 2023 - July 2023 (2 months)
Paris, France
The challenge:Professional photographer with an outdated website that did not reflect their artistic universe and prevented them from being visible online. Need for total autonomy to manage their portfolio without relying on a developer.

Solution:
Custom design created on Figma in close collaboration: mood board, color palette, and strong visual identity adapted to their photographic universe
Responsive Webflow development with custom animations to enhance user experience
Complete SEO optimization: blog migration without loss of visibility + improvement of loading times + optimized semantic markup
Marketing integrations: Mailchimp (automated newsletter) + Google Analytics/Tag Manager + Facebook Pixel for targeted campaigns

Result:Modern website that attracts more and more visitors thanks to SEO, complete autonomy for portfolio management, very positive feedback on the clarity and modernity of the site.

Webflow, Figma UI/UX Design, Technical SEO, Mailchimp/Analytics Integrations, Content Migration
UX/UI Design Web architecture Responsive design Figma Artistic direction