Freelancer profile translated to English.

Description

Digital communication freelancer, specializing in the world of influence and social media. I support brands in their strategy on TikTok, Instagram, and other platforms: from creative thinking to engaging content production, including performance analysis. Strong mastery of micro and macro-influence codes, profile casting, campaign monitoring, and team management for high-impact projects.

My background has allowed me to evolve in various environments: at Publicis Media as an intern, then at WOÔ, an influence agency dedicated to the L'Oréal group, where I first worked for French brands, then for DMI. I am currently on a mission at Bpifrance. These experiences have enabled me to develop great adaptability, a fine understanding of the specific challenges of each sector, and an ability to manage strategic and operational missions with agility.

Languages

English
Native or bilingual
Spanish
Basic
French
Native or bilingual

Workplace preferences

Can work on-site

Paris (up to 50km), Marseille (up to 10km)

Bpifrance
Communication Manager for the Entrepreneurship in Neighborhoods 2030 Program
SOCIAL NETWORKS
October 2024 - Today (1 year and 10 months)
Paris, France
As a communication manager for Bpifrance's Entrepreneurship in Neighborhoods 2030 program, I coordinate the deployment of the communication strategy aimed at promoting this support system for project leaders from disadvantaged neighborhoods. In addition to this mission, I am responsible for managing social media for these projects.
Project Coordination Social Media TikTok
WOÔ
Influence Project Manager
SOCIAL NETWORKS
August 2021 - June 2024 (2 years and 10 months)
Paris, France
Influence project manager dedicated to international campaigns for the DMI entities of the L'Oréal group brands: Vichy, Biotherm, Youth To The People, It Cosmetics, YSL Beauty.

Missions: conceptualization and management of global communication campaigns combining image events, influence, and social media.
Position held as an intern, then as an apprentice, then as a permanent employee.
Social Media Influence Marketing Influencer Relations TikTok Influence
Publicis Media
Influence Project Manager
SOCIAL NETWORKS
September 2019 - January 2020 (4 months)
11 Chemin De Paris, Beynes, France
• Brief taking / Brainstorming
• Influencer selection / Casting
• Monitoring and retention of influencers for future strategies
• Implementation of partnerships between brands and influencers: recommendation / client and influencer contact / briefing / product seeding / monitoring / reporting
• Development of micro-influence operations
• Project monitoring
Influencer Relations Influence Marketing Influence Social Media

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Entrepreneurship
Global Communication, Public Relations, Advertising, and Applied Communication
ISCOM International
2022
Global Communication, Relations publiques, publicité et communication appliquée

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Marie Charlotte Chabroux

Communication, Influence & Social Media Manager

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