Freelancer profile translated to English.
Back to original languageAbout Marie-Cecile
Freelancer with over 15 years of experience in marketing, digital marketing, social media, marketing, content marketing, as well as marketing and event project management, I am passionate about the development of SMEs, marketing, and the social and environmental responsibility of SMEs.
Proactive, autonomous, and committed, I know how to work in a team to achieve set goals. My ability to understand challenges, identify opportunities, and deploy coherent solutions allows me to generate significant results in each of my assignments.
French
Native or bilingual
English
Conversational
Can work on-site
Strasbourg (up to 50km)
Experience
- McM Relations ClientsManager / FREELANCECONSULTING AND AUDITSMay 2017 - Today (9 years and 1 month)Strasbourg, France
Freelancer since May 2017: 25 SMEs supported in sports, wellness, food, construction, textile
*Marketing & Communication Strategy:creation and deployment.*Digital Strategy:website creation and redesign, and SEO-optimized content writing, blog articles.*Social Media Marketing:creation of social media strategies, their implementation, monitoring, and optimization.*Implementation and monitoringof marketing, digital marketing, and communication actions.*Implementation of CRM & related actionsfor the sales growth of supported SMEs: lead generation, conversion, and loyalty.*Creation of marketing contentsuch as Storytelling, as well as speeches, presentations, and technical content.*Personal Branding:supporting political and sports figures, as well as two SME managers.*Creation and launch of an internalized marketing & communication servicein some of the supported SMEs (Technisol, Côte Frais, Villa Amara). - Stride Strasbourg Indoor Bike ParkMarketing & Communication OfficerSPORTSSeptember 2020 - Today (5 years and 9 months)Strasbourg, FranceOutsourced Marketing Department responsible for brand development, communication, and the development of the STRIDE B2B service.Project management: cash register software (QWECKLE) to qualify, track, and retain customers.Website redesign on WordPress and Elementor with monthly updates.SEO-optimized content writing: website pages and blog articles.Social media management: content creation and distribution / social media management.Creation and management of events: riders, family, B2B.
- Marie Blondet ThérapeuteSME Support: Branding, Marketing & Social Media MarketingHEALTH AND WELLNESSNovember 2021 - Today (4 years and 7 months)Gérardmer, France*SME Branding & Marketing Strategy:creation of brand visual elements (logo, graphic charter, graphic elements, stationery).*Design of marketing tools:business plan, marketing & communication strategy.*Website design:writing and development (with the help of a WordPress Elementor developer) and its updates.*SEO Writing:website pages and blog articles.*Design of mockups on CANVA®:posts, publications, business cards, flyers, 3-fold flyers, and their updates.*Design and training on web communication and writing tools:blog articles, editorial calendar, training on META® tools.*Decision-making supportfor commercial development.
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Education
- European Master in Business Management and Strategy, Management, Marketing, Business StrategyEurexia2012Master Européen Management et Stratégie d'Entreprises, Management, Marketing, Stratégie d'entreprises
- DEESMA Bachelor's Degree, Operational MarketingEUREXIA Avignon2010Licence DEESMA, Marketing opérationnel