Freelancer profile translated to English.
Back to original languageAbout Marie-C.
With a dual background in client acquisition and digital marketing, as well as writing and editorial, I increase your visibility and conversion rate.
● How? With campaigns built like sales channels
● For what result (results achieved with a reduced budget)?
-> In 1 year: your organic traffic x 2, number of social media followers x 10, better visibility on your keywords and derivatives (long tail).
-> In 2 years: your organic traffic x 5 and you are in the 1st position for your keywords.
To go further: let's talk about it.
● For whom? VSEs, SMEs, entrepreneurs (B2B, B2C, B2A) who don't have time to manage their social media but don't want to hire a full-time employee yet.
🏅 Why content marketing?
"Content marketing is the only marketing left to us." (Seth Godin)
Content marketing is the customer acquisition method that is now prevailing over traditional campaigns (declining click-through rates and conversion rates, Adblocks...).
This method consists of creating content to generate prospect interest, help them mature their project, and encourage them to take action.
❓ What is the link between my journalism degree and your content marketing strategy?
Being a journalism school graduate allows me to:
1. Identify reliable sources of information and current topics;
2. Find original angles and thus produce original content.
3. Stay within the framework of freedom of expression laws (1881 law, defamation, denigration).
🤖 How do I use ChatGPT?
Like an excellent intern to whom everything must be explained. A good prompt is rarely less than 1,500 words.
✔️ Topics
Entrepreneurship, innovation, digital transformation, information processing and consumption in the digital age, the evolution of the world of work, ethics in business, etc.
French
Native or bilingual
English
Fluent
Italian
Fluent
Spanish
Conversational
Can work on-site
Marseille (up to 30km), Aix-en-Provence (up to 30km)
Experience
- MccomDigital Marketing Editor & ConsultantCONSULTING AND AUDITSAugust 2016 - Today (9 years and 10 months)Région de Aix-En-Provence, France-Analysis: traffic, positioning, SEO/SEM/SMO audit, reporting & recommendations -Editorial: creation of an editorial line, writing articles, transcribing interviews, distribution and promotion, cross-channel campaigns (emailing, ...) -Social Media: industry watch, content creation (visuals, videos...), community management and moderation, Ads -Writing: reports and summaries For what objectives? 1/ Visibility on the web and social networks, brand awareness: increase in SEO traffic, better positioning on your keywords; 2/ Conversion, acquisition: a well-designed content strategy, along with a well-designed offer, helps convert a prospect into a qualified lead and then a customer; 3/ Image/e-reputation: quality content for your target audience builds your online image (storytelling);
- H2comWriterCONSULTING AND AUDITSMarch 2019 - Today (7 years and 3 months)Région de Marseille, FranceWriting minutes and summaries (CSE, CSSCT, CACT, CT, tender committees, competition juries, conferences...).I mainly work with administrations in various fields, including healthcare, and local authorities, in person or remotely during public or non-public meetings.
- CodexaWriterCONSULTING AND AUDITSDecember 2020 - December 2022 (2 years and 1 month)Writing minutes, summaries (CSE, CSSCT, CACT, interviews...) for private companies, in person or remotely, from audio or video recordings.
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Education
- Master's degreeEJCM - Mediterranean School of Journalism and Communication2012
- Master's degreeINSEEC2004