Marie Castan

Certified SEO Web Writer 🎯| B2B Content Writing ✍️

Specializing in Home 🏡 - Home Appliances (Small/Large) ☕ - Culinary 🧑‍🍳

• Produce clear, effective, and strategically optimized web content
• Translate technical or complex information into simple and impactful messages
• Enhance your business expertise and know-how for your audience

• Writing static pages (Home, About, Services, Contact);
• Writing blog articles;
• Writing web product sheets and category pages;
• Optimization for natural referencing (SEO) of existing sites;
• SEO optimization of Google Business Profile listings (formerly Google My Business listings), to improve local referencing;
• Specializing in local SEO - Beaujolais / Val de Saône region.

• Writing technical notices / user manuals;
• Writing product sheets;
• Writing sales pitches;
• Writing leaflets, documentation, catalogs;
• Proofreading documents.

Retail and Contract Markets

New Product Launches:

• Writing needs assessments (specifications);
• 3-year forecasts and setting recommended selling price;
• Project monitoring with the Design Office;
• Writing product sheets, sales pitches, launch tools.

Monitoring existing ranges:

• Sales analysis and recommendations for discontinuation / revitalization / improvements / range extensions to the Management Committee;
• Integration of product features into PIM (Product Information Management);
• Margin level management.

Member of the color group:

• Color ranking analysis;
• Launch and discontinuation recommendations for metal and fabric colors;
• Coordination of launches and discontinuations with internal departments;
• Writing the presentation tool for new colors.

Communication around new products:

• Product presentations during client webinars covering French and international markets;
• Facilitating internal seminars for new product launches;
• Creating content for the product training path for clients and new employees.

Tools:

• Member of the project group responsible for the annual technical manual;
• Writing and proofreading the "Furniture" pages and introductory pages related to products (warranty, maintenance, etc.);
• Proposing new features to facilitate product segmentation and understanding (habitability, compatibility, etc.);
• Working with a web writer: Briefing and proofreading of website product sheets.

Manager of the entire product range (generating €14M in revenue)

MARKETING

Responsible for product development:

• Writing needs assessments and specifications;
• Design briefs (orientations and functionalities);
• Project and development monitoring with the R&D team and suppliers (reporting, planning, etc.);
• Development of communication tools (packaging, POS displays, recipe booklets, writing instruction manuals, etc.).

Sourcing new products (sourcing and OEM projects) in France, Portugal, and China:

• Needs definition
• Supplier consultation
• Product selection and testing
• Supplier relationship management (planning and development)
• Implementation of the new graphic charter and development of communication tools.

Participation in the development of the brand's strategic orientations

Implementation of the launch plan and promotional offers:

Presentation of new products during product listing processes with our main clients

Coordination of trademark, design, Soleau envelope, and patent filings - Responsible for intellectual property

COMMUNICATION

• Briefing and monitoring of all written materials: catalogs, price lists, press releases, sales pitches, newsletters, etc.
• Management of press and public relations as well as social networks (with press attachés in France and the USA)
• Launch of the new website and daily updates (Prestashop back office)
• Implementation of the new brand identity and deployment of the new graphic charter across all communication tools.