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Marie-Carline B.MB

Marie-Carline B.

Senior E-commerce & Digital Marketing Consultant

€800/day
Aix-en-Provence, FR
15+ years
Digital Strategy Consulting
Digital Transformation
E-commerce Strategy
Digital Project Management
Webmarketing Strategy

Average response time: 1 hour

Freelancer profile translated to English.
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About Marie-Carline

💡 Are you astart-up, DNVB, or SMElooking tostructure your e-commerce growthorboost your online sales?

With over15 years of experiencein managinge-commerce and digital marketing strategies(Morphée, André, Smallable…), I now work as afreelance

**e-commerce & digital marketing consultant**.


I helpcompanies(retail, cosmetics, wellness, decor, lifestyle) structure and accelerate theirdigital performancethroughconsulting**, **auditing**, or operational **supportmissions.

🚀 What I do for you:

1.✅E-commerce & Digital Marketing Audit
→ Analysis of performance, customer journeys, positioning, andacquisition strategy.

2.✅Budget & Performance Management (P&L, ROI, ROAS)
→ Implementation of clear tracking ofdigital investmentsto manage profitability in the short and long term. Analysis of yourKPIsand dashboard construction.

3.✅Acquisition & Conversion Strategy
→ **SEO/SEA, Meta Ads, CRM, marketplaces, data analytics**: definition and optimization of levers according to business objectives. Selection, coordination, and management of **your partners**.

4.✅Digital Project Management
→ E-commerce site redesign, UX/UI optimization, CRM implementation, marketing tool integration.

5.✅Internal Team Support
→ Coaching, training, skill development: makingteams autonomousand high-performing.

✨ My added value:

  • Adigital right-handposture for founders and executives.
  • Ane-commerce conductorrole that aligns experts, agencies, and internal teams.
  • Dual expertise:strategic vision + operational pragmatism.
📍 Based in Aix-en-Provence |Remoteor on-site interventions based on your needs
E-commerce
Consulting and Audits
Fashion and Cosmetics
Health and Wellness
Retail (Small Business)

  • French

    Native or bilingual

  • English

    Fluent

Remote only
Primarily works remotely

Experience

  • Consulting Marketing Digital & E-commece
    Senior E-commerce & Digital Marketing Consultant | +15 years of experience
    E-COMMERCE
    September 2025 - Today (9 months)
    Aix-en-Provence, France
    With over15 years of experiencein managing **e-commerce and digital marketing strategies**, I have driven the growth and digital transformation of brands in various sectors (retail, wellness, decor, ready-to-wear, lifestyle…).

    Today, I help companiesstructure and accelerate their digital performancethrough **consulting, auditing**, or operational support missions:

    ✅ Definition of clear and measurabledigital strategies
    ✅ **ROI-driven budget management**: P&L, CAC, ROAS
    ✅ Optimization ofacquisition & conversion(SEO, SEA, CRM, email, social, UX…)
    ✅ Implementation orredesign& customer journeys
    ✅Training and coaching of marketing / e-commerce teams
    Digital Transformation E-commerce Strategy Webmarketing Strategy Digital Marketing Strategy Digital Project Management
  • Morphée
    E-commerce & Digital Marketing Manager - Management Committee Member
    RETAIL (SMALL BUSINESS)
    March 2022 - July 2025 (3 years and 4 months)
    Aix-en-Provence, France
    • Definition and implementation of the e-commerce and digital strategy for the website
    • Management of digital levers: E-commerce site animation (Shopify) to increase conversion rate
    • Traffic acquisition management through agencies with CAC control
    • CRM implementation (Klaviyo)
    • Management of Amazon France and International via agency: advertising, Product Listing... Supervision of a team (4 people)
    • Management of agencies to develop digital performance across the entire customer journey.
    e-commerce site redesign CRM Digital Marketing Strategy E-commerce Strategy Traffic Acquisition
  • Decoclico (groupe ADEO) - Décoration
    Digital Marketing Manager
    E-COMMERCE
    January 2020 - January 2021 (1 year)
    Responsible for the digital marketing strategy for decoclico.fr (ADEO group)
    • Management of the e-commerce budget and KPI tracking (conversion rate, ROAS, CAC...)
    • Management of web projects in collaboration with external providers:
    • Site animation
    • Traffic acquisition (Advisers, Awin)
    • Marketplace management (shopping feed, Mirakl)
    • CRM management (Emarsys)
    • Management of 4 people
Check out Marie-Carline's experience

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Education

  • Master 2
    (Business School) OMNES Education
    2008
    Master 2
  • Professional Bachelor's Degree in E-commerce & Digital Marketing
    (ECMN) IUT Evry
    2005
    Licence Pro E-commerce & Marketing Numérique
Check out Marie-Carline's education

Skill set

Digital Marketing Strategy
e-commerce site redesign
CRM
Traffic Acquisition

Categories