Freelancer profile translated to English.

Description

I support companies, leaders, and brands that want to strengthen their visibility, credibility, and influence in the media.

As a senior communication & public relations consultant, I have been working for over 20 years with French and international clients, directly or white-label for communication agencies.

My positioning: combining strategic vision, operational excellence, and media network to achieve concrete results.

Corporate Communication

communication strategy
brand positioning
institutional communication
leadership support
talking points & public speaking

Media Relations

national / regional / sectorial press strategy
storytelling and editorial angles
press releases, press kits, op-eds, interviews
press conferences, inaugurations, sensitive announcements
building notoriety and credibility

Business Communication

launches of brands, products, or services
media coverage of openings, highlights, and news
supporting commercial growth through visibility

Strategic Consulting

reputation management
sensitive topics
transformation communication
temporary reinforcement of communication departments or agencies

References

Grand Frais GIE - Prosol, Euro Ethnic Foods
Groupe Partouche
Circana (NPD Group)
Beyond Meat
Home Heritage - Dodo, Drouault, Anne de Solène
Tissage de Luz
Sources Alma - Cristaline, St-Yorre, Courmayeur
La Maison Convertible

What my clients appreciate

immediate autonomy
relational finesse and message sensitivity
high writing quality
ability to represent the brand with high standards
freelance flexibility + senior level

📍 Based in Biarritz – available remotely or on-site.

Occasional assignments, ongoing support, interim management, or agency reinforcement.

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Biarritz (up to 50km), Biarritz (up to 100km), Paris (up to 0km), Bordeaux (up to 100km), Marseille (up to 100km)

Marie Carbonnel
Freelance
April 2010 - Today (16 years and 2 months)
I am a public relations consultant, closely connected to the expectations of clients, partner agencies, and the media. I have been operating in this constantly evolving field for almost 20 years, with a strong specialization in the corporate sector.
I work in partnership with communication agencies and public relations agencies based in France and abroad.
In this capacity, I may be involved in:
- working upstream, from the construction of the communication strategy, in line with objectives, target audiences, budgets, and stakeholders.
- overseeing operational aspects such as drafting materials, media outreach, writing Q&As, managing interviews/discussions/reports/TV-radio appearances, etc.
- creating content outside of media cycles, through leveraging current events, informal meetings, op-eds, etc.
In short, I build connections.

The 4 phases of public relations:
1/ I observe
Status review
Company positioning and competitor analysis
Definition of communication objectives

2/ I analyze
Strategy development
Definition of a time-bound action plan

3/ I take action
Creation and writing of communication tools: press release, press kit, op-ed, statement, etc.
Coordination of media distribution and requests: embargoes, interviews, reports, TV appearances, product loans, …
Organization of events: press conferences, trips, editorial office tours, press days, professional trade show meetings, event accreditation, informal breakfasts, etc...
Hosting from 1 to 120 journalists depending on the format
Preparation of public speaking engagements (press meetings, TV, radio) in the form of Q&As to highlight key messages, manage sensitive topics, and define spokespeople.

4/ I analyze the results
Press review
Quantitative and qualitative assessment & analysis
Measurement of return on investment
Press Kit press relations press conference Communication Strategy Magazine Press
MISSIONS RP FREELANCE EN PARTENARIAT AVEC AGENCES
Corporate Press Officer
April 2010 - Today (16 years and 2 months)
- Greenfields Communication (UK): International Market Research Bureau Circana (formerly The NPD GROUP) => French PR for the restaurant, toy, sports, and beauty sectors
- The PR Network x Lucie Arnaud (UK): ERP Epicor Software (NTIC - New Information and Communication Technologies)
- Quai de la Presse Cauvin Oils, Atelier du Chocolat, Pont du Gard, Raid Audace, National Tourist Caves Days
- Agence Victoire: Dodo, Drouault, Home Heritage Group, Fonto de Vivo, La Source Française
-Kingcom Agency: SOURCES ALMA Waters - Cristaline, St-yorre, Rozana, Vichy Celestin, etc.
- Histoire 2: Prosol, Grand Frais GIE, Euro Ethnic Foods, Brewdog, Groupe Partouche, Rigoni di Asiago (Nocciolata), La Bonbonnière (Fils à Maman, Clan des Mamma), Dash Water
Public Relations Media Relations Positioning Strategy Op-ed Media Monitoring