Freelancer profile translated to English.
Back to original languageAbout Marie
More than 14 years of experience in marketing and digital communication.
I have had the opportunity to work with large international groups and startups, both in France and abroad, guiding them in understanding their challenges and offering tailored solutions. What drives me is contributing to the definition of a clear vision, the development of seamless processes, and the building of strong teams, so that we can achieve our goals together.
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Plus de 14 ans d’expérience en marketing et communication digitale.
J'ai eu l’opportunité de collaborer avec des grands groupes internationaux et des start-ups, tant en France qu'à l'étranger, en les guidant dans la compréhension de leurs enjeux et en proposant des solutions sur mesure. Ce qui me passionne, c’est de contribuer à la définition d’une vision claire, à l’élaboration de processus harmonieux et à la construction d’équipes solides, afin d’atteindre ensemble les objectifs fixés.
French
Native or bilingual
English
Native or bilingual
Can work on-site
Paris (up to 50km)
Experience
- HomecoreFreelance Consultant | Communication, Marketing, Transition ManagementFASHION AND COSMETICSSeptember 2024 - July 2025 (10 months)Paris, FranceConsulting in brand repositioning, communication and marketing strategy, change and transition management.Objective: reposition the brand and restore coherence and clarity to an identity that had become diluted over the seasons — while structuring a team capable of carrying this vision over time.Challenge: Rethink the brand platform and perpetuate the artistic direction. HOMECORE had a strong DNA, but its image lacked coherence and continuity.Key Achievements :- Creation of the brand platform: positioning, values, storytelling, tone of voice- Development of the brand book and the graphic and editorial charter with the AD and the internal graphic designer- Design and implementation of an "Image & E-commerce" team adapted to needs and budgets: AD, graphic designer, e-commerce/digital manager, trainees, and image production manager- Recruitment, onboarding, and training of the team, implementation of processes and tools, transmission of a common vision and a sustainable work method.360° Strategy & Execution :- Development of a 2-year strategic, marketing & communication roadmap with objectives, actions, and KPIs.- Management of 360° campaigns and strategic collaborations (VEJA, Ticket To The Moon).- Implementation of coherent storytelling deployed across all channels (e-commerce, social media, CRM, press, retail).- Launch of an editorial and content strategy true to the HOMECORE DNA.- Contribution to the press & media strategy to increase visibility and awareness.Artistic Direction & Content Creation:- Co-direction of a brand campaign with choreographer Yaman Okur: storytelling, production, shooting (video and photo), video editing, and deployment.- Supervision of global storytelling to ensure coherence between image, message, and customer experience.
- Djoon ClubFreelance Consultant | Communication, Marketing, and Team StructuringCULTUREAugust 2024 - September 2024 (1 month)Paris, FranceConsulting in Marketing Strategy, Communication & Team StructuringObjective: Revitalize the club's image and revenue in the face of increased competition and changing behaviors of new generations.Actions:- Market audit and SWOT analysis.- Brand identity repositioning with the definition of a new platform.- Development of a one-year marketing/communication roadmap.- Structuring of the communication team: role definition, process implementation, recruitment of interns.Expertise utilized: Marketing strategy, team structuring, strategic roadmap definition.
- NijiStrategy DirectorDIGITAL AND ITFebruary 2024 - July 2024 (6 months)Issy-les-Moulineaux, FranceCommunication Strategy ConsultingObjective: Support strategic pitches for brand repositioning and improvement of digital customer experience (Clients: Accor, Lacoste, Lancôme).Actions:- Analysis of market trends and consumer behavior.- Definition of insights to guide artistic direction and customer experience.- Digital and communication strategy recommendations to align client needs with market expectations.Expertise utilized: Brand strategy, trend analysis, marketing insights.
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Education
- 2010, International Marketing, WebMarketing, Communication, Innovation, Strategy, Business DevelopmentSKEMA BUSINESS SCHOOL20102010, International Marketing, WebMarketing, Communication, Innovation, Strategy, Business Development