About Marie
French
Native or bilingual
English
Fluent
German
Basic
Experience
- HibouchoucaillouFounderARTS AND CRAFTSMay 2019 - Today (7 years and 1 month)Bordeaux, France+ Creation of the HIBOUCHOUCAILLOU brand: handmade decorative objects for children's rooms, made in France.+ Creation of SEO content focused on e-commerce, blog articles & social media+ Design and facilitation of creative workshops for B2B and B2C audiences
- AT InternetDigital Marketing ManagerSOFTWARE PUBLISHINGJune 2011 - October 2021 (10 years and 4 months)Mérignac, France+ Brand awareness & lead generation+ Definition and deployment of the digital marketing strategy+ Strategic and operational management of marketing campaigns+ Optimization of natural referencing (on- and offsite)+ Management of SEA campaigns+ Writing of web content, landing pages, Google ads...+ Optimization of customer experience and conversion rate+ ROI monitoring and optimization+ Marketing budget management
- Groupe CARTÉGIEE-commerce Product Manager and E-marketingE-COMMERCEJanuary 2007 - January 2011 (4 years)Bordeaux, FranceE-commerce and marketing strategy:+ Launch of the e-commerce site www.easyfichiers.com+ Definition and management of the web strategy+ Commercial and marketing development (emailing, direct marketing, …)+ Lead acquisition and customer loyalty+ Natural and paid referencing+ Writing web content for the site and referencing
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Education
- Master in Management - International Business, Grande Ecole ProgramBordeaux Business School2006Master en Management - International Business, Programme Grande Ecole