About Marie
French
Native or bilingual
Experience
- Université de PoitiersAdjunct Professor in Communication and MarketingEDUCATION AND E-LEARNINGSeptember 2023 - Today (2 years and 9 months)
- Creation and teaching of several courses in communication and marketing, including social media & E-CRM and web writing
- Office de tourisme de Grand ChâtelleraultCommunications ManagerTRAVEL AND TOURISMJuly 2019 - Today (6 years and 11 months)• Project manager for the redesign of the website www.tourisme-chatellerault.fr• Writing editorial content for the website (keywords, SEO, editorial charter...)• Monitoring and improving website SEO (GA4)• Writing blog posts (web and print)• Community management• Digitalization workshops for tourism service providers• Creation of communication/DTP materials (shop catalog, posters, advertisements...)• Management of communication campaigns and advertising insertions (placemats, coasters, advertising campaigns...)• Management of quotes and proofs• Marketplace and e-commerce management• Online ticketing management (prospecting, launch, sales, promotion, sales reports, invoicing, and follow-up)• Creation, management, and monitoring (KPIs) of mailings and newsletters and associated segments• Monitoring e-reputation and associated software• Commercialization of partner services offered by the tourist office (prospecting, sales, invoicing, follow-up)• Creation and management of CRM (relationship cycles, segmentation...)• Influencer and associated campaign management
- Grand Châtellerault tourismeSales Department InternApril 2019 - June 2019 (2 months)• Prospecting and emailing campaigns• Phone calls• Website back-office management• Digitalization workshops for professionals• Marketplace and associated sales management• Video production
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Education
- Bachelor's degree in Communication & Web MarketingPOITIERS
- Marketing TechniquesUniversity of Poitiers