Freelancer profile translated to English.

Description

With over 8 years of experience in digital marketing, I have managed SEA strategies (Google Ads, LinkedIn Ads), optimized SEO, and led complex digital transformation projects. My expertise also covers AGILE project management, content creation, and team management. With certifications in LinkedIn Ads and SEO, as well as skills in tools like Google Analytics and Salesforce, I am ready to take on new challenges in a dynamic company.

Additionally, I have been a freelance graphic designer for several years, offering visuals consistent with your marketing strategies.

Industry field of expertise

Languages

French
Native or bilingual

Workplace preferences

Can work on-site

Lausanne (up to 50km), Genève (up to 10km)

Isograd
Marketing and Communications Manager BENELUX
September 2014 - February 2019 (4 years and 5 months)
Paris, France
[New Position Created]
- Development of the company's marketing and communication strategy,
- Creation of print/web communication materials,
- Responsible for the editorial line (press releases, press kits, emailings, and newsletters) for 3 distinct markets,
- SEA activities: LinkedIn Ads and Google Ads,
- Organization of events with and without agencies (morning sessions, conferences, full-day events, evening events) for different target audiences
- Team management (1 person),
- Departmental budget management (€90K).
Visiativ
Marketing and Communications Manager - Additive Manufacturing BU
May 2019 - July 2020 (1 year and 2 months)
Lyon, France
[New Position Created]
- Creation of the new brand and content strategy
- Establishment of new B2B partnerships (HP, Markforged), marketing processes, and monitoring
- Creation of a collaborative dynamic among employees, team acculturation
- Web editorial management; newsletters, social media, backlinks, and blog
- Creation of print and digital graphic content
- Project management; creation of the new website, corporate video
- Event organization (trade shows, workshops, webinars, client visits...)
- Departmental budget management (€50K)
Visiativ
Marketing Manager / Digital Project Manager
July 2020 - July 2023 (3 years)
Lyon, France
- Management of SEA strategies; Google Ads and LinkedIn Ads (annual budget of €200K)
- SEO responsibility for the sites: visiativ-solutions.fr, visiativ.com (600 leads/month)
- IT participation in the redesign project of 4 major websites, LMS, and e-shop launch,
- Coordination between various internal and external stakeholders (technical and hierarchical),
- Preparation for content migration, Figma mockups, feature prioritization (AGILE method)
- Field & content marketing (writing web pages, newsletters, marketing automation scenarios)
- Monitoring and implementation of KPIs in Salesforce, Google, Matomo, and other dashboards
- Responsible for the editorial line (news, newsletters, social media) for different markets
- Support for subsidiaries in building their marketing and operational plans
- Creation of event animation plans for the CAD user community (B2C)