Freelancer profile translated to English.
Back to original languageAbout Marie
With 7 years of experience in digital marketing, I now put my passion for writing and my expertise in natural referencing to the service of impactful and optimized content. My goal is to write content that captivates readers while meeting the requirements of search engines.
Each content I write follows a rigorous methodology, combining precision and creativity.
I start with in-depth research of strategic keywords, using powerful tools such as Google Keyword Planner, Semrush, or Ahrefs. I favor long-tail keywords, which are often more suitable for the specific searches of the target audience. I analyze their relevance by studying their search volume and competition level, before choosing the most relevant angle to precisely meet users' search intent.
Once this step is validated, I build a detailed structure for the article, with clear and hierarchical Hn titles, before writing the full content.
To ensure content that is both informative and optimized, I integrate in-depth semantic studies and ensure I adapt to each client's editorial line.
Finally, each piece of content is meticulously checked with tools such as Yoast SEO (Wordpress) or 1.fr, in order to optimize natural referencing and improve overall readability.
This rigorous methodology reflects my commitment: to offer each client unique content, perfectly aligned with their audience's expectations and their digital strategy objectives.
I prioritize quality and respect for deadlines, with constant attention to customer satisfaction. My responsiveness, rigor, and commitment to doing a job well done are the pillars that allow me to build strong relationships of trust. The positive feedback from my clients on my work method reinforces my pursuit of excellence every day.
French
Native or bilingual
Remote only
Primarily works remotely
Experience
- FreelanceSEO Web WriterDIGITAL AND ITJanuary 2023 - Today (3 years and 5 months)From November 2023, I had the great pride of contributing to the content of the brand La Belle Boucle's blog. In 4 months of collaboration, I became its main writer. My responsibilities gradually expanded, with the management of product descriptions and the writing of other e-commerce content.Thanks to a rigorous SEO strategy, the site saw its monthly organic visits increase by 84%, from 91.6k in November 2023 to 169.2k in September 2024. Among the blog posts I wrote, 60% appear on the first page of Google results, with 20% in the first position. The average conversion rate is 4.2%, although some articles have exceeded 12% conversion.Other companies like Authentique CBD and Maison Kwento have also trusted me for nearly a year. In addition to creating their editorial calendars, I have the opportunity to write SEO-optimized content each month (product descriptions, blog posts, landing pages, etc.).
- Keola ConceptionFounderDIGITAL AND ITAugust 2020 - October 2021 (1 year and 2 months)Aix-en-Provence, FranceWebsite creation | Audit & web analytics | Natural referencing | Digital strategy: audit and consulting | Creation of e-learning courses with graphic and video materials | Content management: podcast and blog management | Instagram Community Management
- GSA ResidencesDigital Marketing and Communication ManagerREAL ESTATESeptember 2019 - July 2020 (10 months)Aix-en-Provence, FranceNatural referencing management | Web Writing | Website redesign: writing specifications, creating graphic mockups (Adobe XD, Photoshop, Illustrator), web development (HTML5, CSS3, Javascript, PHP, MySql, database administration) | E-reputation management and monitoring | Audit & web analytics: website statistics monitoring | Facebook and Instagram Community Management | Graphic design: creation of print & web communication materials
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Education
- Master 2 (M2), Marketing and Communication StrategiesMaestris Sup Aix en Provence2019Master 2 (M2), Stratégies de marketing et de communication
- Mastercoach, CoachingInstitut de Coaching International de Genève2022Mastercoach, Coaching