Freelancer profile translated to English.
Back to original languageAbout Marie
My leitmotif: building strong and coherent brands, making them grow and shine in France and internationally.
With over 10 years of experience in communication and marketing in the fashion and lifestyle sector, I have developed various expertise throughout my career: corporate communication, operational marketing, digital strategy, project/budget management, business development, and team management.
✨Today, I can assist you with:
- all your branding or brand strategy needs
- your 360° communication plans
- the production of your content or communication tools
- the organization of all your external or internal events, BtoB or BtoC
My mission: to put my expertise and operational rigor at the service of your brands, to work in close collaboration with your teams, to bring you a fresh perspective while remaining attentive to your needs.
Looking forward to discussing with you!
French
Native or bilingual
English
Fluent
Can work on-site
Lyon (up to 50km), Paris (up to 10km), Genève (up to 10km), Clermont-Ferrand (up to 10km)
Experience
- Opal EyewearGroup Marketing and Communication ManagerJanuary 2023 - January 2025 (2 years)Steering of corporate and brand marketing & communication strategy for the Group's 20 brands. Management of a team of 10 experts: communication, trade, digital, social media, and integrated graphic studio, to meet the specific needs of each business unit in France and internationally.Skills: internal & external communication / trade marketing / management
- Groupe ChantelleSenior Brand Image ManagerFASHION AND COSMETICSSeptember 2016 - June 2022 (5 years and 9 months)Definition of brand communication strategy in collaboration with the Management Team. Development of all content and tools necessary for brand growth in France and internationally:- Brand Content: identify visual and video needs, create content, present and make it available to countries;- Brand Identity: manage the evolution of the visual identity and institutional communication tools (Brand Guidelines, graphic charters, web charters);- Publishing / POS: develop publishing tools (consumer catalog, press kit, lookbook), packaging, and gifts necessary for sell-in / sell-out, and supervise their production;- Web and Social Media: define the communication strategy and plan for all social media and the website;- International Coordination: ensure and monitor brand image consistency in markets, by exchanging daily with them to meet their needs;- Budget: budget management of all brand drivers, respecting the framework defined by management control;- Management: support a Project Manager, ensuring their development.
- Groupe ChantelleExport Communication ManagerFASHION AND COSMETICSNovember 2011 - August 2016 (4 years and 9 months)Île-de-France, FranceScope:Chantal Thomass, Chantelle, Passionata: 3 brands, 3 identities, 3 positioning;27 international countries with a focus on priority markets.Responsibilities:- Creation and implementation of marketing tools to develop sell-out in export markets: promotional activities, POS displays, seasonal gifts;- Construction and management of the marketing budget;- Guardian of brand identity in export markets: corner architecture/design, displays, merchandising;- Support for markets in their media and non-media communication;- Organization and participation in kick-offs and trade shows;- Commercial role in managing a portfolio of Chantal Thomass clients.
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Education
- MBA Luxury Brand Marketing & International ManagementInstitut Supérieur de Marketing du Luxe2010MBA Luxury Brand Marketing & International Management
- Master of ManagementUniversité Jean Moulin (Lyon III)2009Master Pro Marketing et Management