Freelancer profile translated to English.
Back to original languageAbout Marie-Bérengère
Hello!
I am Marie-Bérengère Guilbaud, Communication & Marketing Consultant.
With over 15 years of experience in a real estate group as Communication Manager and in a digital startup as Brand Manager, I felt the desire to advise and promote companies, startups, associations, and individuals, and I took the leap into consulting in 2022 ;-)
I am delighted to offer you my expertise in communication and marketing and to support you in your brand image, visibility, and awareness challenges:
- Strategy: consulting on brand and communication strategies.
- Branding:
Brand identity:
Brand book: naming, logo, graphic charter.
Brand platform: positioning, storytelling, guidelines.
Brand content: editorial strategy, content creation, copywriting, influencer marketing.
Image, Art direction, shooting supervision.
- Social media:
Strategies and management of your LinkedIn, Instagram, Facebook, and Pinterest networks.
Content management: editorial strategy, planning, content publication, reports, and analysis.
Community management: management of your accounts/pages, moderation of comments and messages, community monitoring.
- Press relations & public relations:
Definition of the PR strategy. Copywriting of graphic charters for the press, press releases, press kits... Distribution and follow-up. Monitoring and analysis of press coverage.
As a true conductor, I define, with you, manage, and coordinate your communication projects, respecting your DNA and your values.
My watchwords: commitment, efficiency, responsiveness, and good humor 😀
I am attentive to your needs and projects. Contact me to discuss them 👍🏻
French
Native or bilingual
English
Conversational
Can work on-site
Lille (up to 20km), Paris (up to 10km)
Experience
- HyffenCommunication ConsultantCONSULTING AND AUDITSDecember 2024 - Today (1 year and 6 months)I have been supporting the SEO strategy agency Hyffen since December 2024 through:- Brand content: contribution to the agency's brand content, including blog articles, testimonials, and other materials with internal teams to highlight Hyffen's expertise.- Press relations: writing opinion pieces in collaboration with internal experts, distribution in specialized media, press relations management (follow-ups, monitoring, publication management, and coverage analysis).- Content management and social media (LinkedIn, YouTube, and TikTok): strengthening the agency's visibility and brand awareness through the development of a strategic editorial calendar and creation/writing that highlights expertise and stimulates community engagement.- A monthly newsletter: creation, writing, and distribution of a newsletter to convert prospects, retain clients and partners, and share SEO expertise and news in line with an editorial calendar.- Event management:Online events: organization of webinars to engage, exchange, and educate (educational/content focus).Offline events: management of invitations and communication coordination for Hyffen's annual B2B event.
- Kiabi BelgiqueCommunication & Marketing ConsultantRETAIL (SMALL BUSINESS)March 2024 - September 2024 (6 months)Lille, FranceSupporting the marketing teams of the Kiabi brand in Belgium:- Deployment of brand image in stores- Social media strategy (with agencies)- Support for commercial peak periods (sales, back-to-school, mid-season sales...)
- My playlisteDigital Communication ConsultantENTERTAINMENT AND LEISUREJanuary 2024 - Today (2 years and 5 months)Lille, FranceI am supporting My Playliste, a new music entertainment experience, in its digital presence strategy with the objectives of positioning the company, developing its brand image, and communicating with a corporate target audience on Instagram, Linkedin, and YouTube.Strategic vision and operational projects.
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Education
- Master in CommunicationEFAP2008Major Promotion 2008 en Communication d’Entreprise / EFAP Lille
- DEUG in History - Art History - ArchaeologyUniversité de Lorraine2004