Freelancer profile translated to English.

Description

My mission: to integrate the concept of responsible digital and more particularly web eco-design and web accessibility into my clients' digital services, but not only! A responsible digital strategy is essential to complete your approach (responsible digital marketing and communication, editorial sobriety, etc.).

My objectives: sobriety, quality, and performance.

As a member of GreenIt.fr, the Institut du Numérique Responsable, and co-founder of Good IT!, a collective for responsible digital in Occitanie, I attach great importance to environmental respect, even more so through digital means.

I also find all the local players (developers, web designers, SEO web writers, etc.) to design your digital services, and I offer you a truly committed team trained in Responsible Digital.

As transmission and awareness are paramount in my opinion, I am also a trainer for professionals, institutional bodies, and schools.

Do not hesitate to contact me, it will be a pleasure to discuss.

Languages

French
Native or bilingual

Workplace preferences

Can work on-site

Toulouse (up to 50km)

Pollen - Numérique Responsable
Happy cultivator of responsible digital
DIGITAL AND IT
November 2019 - Today (6 years and 7 months)
Toulouse, Occitanie, France
AREAS OF EXPERTISE
- Support and advice
- Global responsible digital strategy
- Web eco-design (certified GreenIT.fr/University of La Rochelle)
- Web accessibility and quality (certified OPQUAST)
- Responsible digital communication
- Responsible digital marketing
- Trainer for schools and professionals (Digital Campus / ESG / ISEG / ISCOM / Federal University of Toulouse / VSEs - SMEs / Chamber of Commerce and Industry of Haute-Garonne / INR...), responsible digital training with INR NR knowledge certificate, web eco-design training with INR knowledge certificate, web accessibility and quality assurance training, responsible digital communication and marketing training
Digital Campus Toulouse
Trainer
September 2019 - Today (6 years and 9 months)
Toulouse
Monitoring - Digital communication - Social networks
Totem numérique - Agence Digitale
Webmarketing Manager
DIGITAL AND IT
September 2012 - September 2019 (7 years)
Région de Toulouse, France
WEBMARKETING
- Offline marketing (strategic, operational, direct,... market research, competitor analysis...)
- Cross-media digital strategies (SEO, SEA, SMO, ASO, emailing, natural and paid referencing, social networks, mobile...) for showcase sites, e-commerce sites, and mobile applications.
- Direct e-marketing (emailing, SMS campaigns, newsletters...) - Forecast budgets, budget monitoring, and retroplanning
- Implementation of steering tools via web analytics and internal tools, ROI analysis
OFFLINE AND ONLINE COMMUNICATION
- Development and monitoring of communication projects
- Creation of communication materials and sales support tools
- Internal communication (newsletter, intranet, materials...)
- Events, partnerships,...
- Knowledge of the entire graphic chain and writing skills REFERENCING Natural referencing (SEO, ASO, SMO...)
- Referencing audits (technical, editorial, and semantic analysis)
- Optimization by improving ergonomics and navigability
- Onsite semantic and editorial optimizations (tags, content...)
- Cross linking, linkbaiting, web writing, and backlinks
- Definition of KPIs, reporting, and SEO dashboards
Paid referencing (SEA) Google Adwords, Display, Affiliation, Facebook Ads,... Monitoring/watch
SOCIAL NETWORKS
- Monitoring and e-reputation
- Strategy and writing of editorial lines
- Animation and moderation of web communities (Facebook, Twitter, Instagram, Pinterest, YouTube, Linkedin, Viadéo, Google +...)
- SMO
- E-recruitment
TRAINING
- Community Management
- Mobile marketing
- Webmarketing and digital communication
PROJECT MANAGEMENT AND MANAGEMENT
- Brief taking, quote production, and planning
- Management of B2B and B2C client relationships
- Management of a team of 5 people
- Management of relationships with external service providers / Calls for tender
CLIENTS O’sushi / Bruno Saint Hilaire / ARapL Grand Sud / Agents Doubles / CLS / AEP Formation / Tunet / Quietus..