Freelancer profile translated to English.

Description

Previously a consultant and project manager in various structures (agency, advertiser), I can provide support in managing your marketing and communication projects:

> Brand management (positioning, DA, identity, discourse, storytelling, campaigns...)

> Content strategy (Brand content)

> Relationship marketing campaigns (emailing, newsletters...)

> 360 Communication

> Cross-functional management (service providers, creative teams...) for the realization of a project

> Web project management (website, SEO writing, social media content, display...)

> Web / print graphic design (mastery of the graphic chain)

> Production (organization of filming & shootings)

> Assistance with the organization of your events / trade shows ...

Languages

English
Fluent
Spanish
Conversational
French
Native or bilingual

Workplace preferences

Can work on-site

Paris (up to 50km)

agence good
Consultant / project manager responsible marketing communication, organic
CONSULTING AND AUDITS
September 2017 - Today (8 years and 9 months)
Paris, France
good. is a consulting agency specializing in responsible consumption and more particularly the organic market. good supports its clients in their marketing and communication strategies. www.agencegood.fr

Sectors: organic food & cosmetics.

> Launch of the brand with Plaisir!: Brand positioning, definition of tone and visual identity, definition of content strategy, creation of communication tools and supports, management of the communication plan (print web).

> Launches of the new Centifolia range: Definition of the brand positioning, management of the launch plan of the rose range (web, print), implementation of an influence strategy.

> Launch of the HoliFood brand: Definition of the brand's visual identity and graphic design of the packaging.

> Launch the Biovive brand (Neptune Cristaline group): Definition of brand positioning (based on quantitative and qualitative studies), definition of visual identity and graphic design of packaging.

> Definition and animation of the organic communication plan for the Biostime brand.
Consulting Communication Content marketing Marketing Project management Web project management Advertising Media Brand content
Altarea Cogedim
Marketing Assistant
REAL ESTATE
November 2013 - October 2014 (1 year)
Paris, France
Within the marketing / CRM department of the ALTAREA marketing department:

Implementation of the multi-channel customer acquisition and recruitment strategy in ALTAREA shopping centers.

Implementation of a couponing operation in the form of "Flash Sales" distributed locally to Groupons members
> Creation of the offer and vouchers to be used in the centers, with Groupon and High Co
> Management of the reimbursement of brands with SOGEC
> Implementation of a customer satisfaction study with Groupon
> Monitoring of reporting and analysis of each of the operations

Implementation of the loyalty program for the new QWARTZ shopping center:
> Operational field monitoring: Implementation, logistics, training (brands, hostesses, center staff), problem management, monitoring of proper use...
> Strategic monitoring of elements related to the implementation of the program (Newsletters, Brand Challenge, launch of the program...)

Creation and implementation of the QWARTZ gift card
> Definition of visuals, packaging and its visual identity with the agency (HAVAS)
> Creation of communication materials
> Field implementation, training in its use (reception hostesses, Qwartz management...)
Marketing CRM Communication Web project management Technical project management
Veepee
Brand management project manager
E-COMMERCE
September 2015 - December 2016 (1 year and 4 months)
Saint-Denis, France
Within the Brand Management department, of the veepee marketing department:

Marketing and communication project management for the veepee brand and its partner brands in France and internationally: Brand image, Awareness, Acquisition, CRM, Internal communication, social media...

> Coordination of creative teams: Web design, Print, Motion Design, 3D, Web development.

> Briefing, creation of concepts, organization of shootings and filming, development of mini website, strategic social media reflection, creation of emails & newsletters.

> Planning & budget management

Advice and support to internal employees and client brands in achieving their objectives.

Definition and monitoring of compliance with veepee's DNA in each of the operations
Project management Digital communication Social networks Press relations Brand content Communication strategy