Freelancer profile translated to English.

Description

Humanities at La Sorbonne, Executive Master at ESCP, École du Louvre, I am naturally curious and I love to learn without moderation!

Passionate about freedom, thirsty for experiences and encounters, I alternate freelance periods and agency roles as a strategic planner and copywriter.

I have developed expertise in fashion, luxury, and beauty brands through a user-centric approach, a great springboard for creating with precision.

Brand Content Manager for major brands: L'Occitane, Puig, Christofle, Chanel; I love to tell brand stories through words and images, staying true to their identity.

Creativity in storytelling for the service of story living has become my mantra!

Visuals are my thing.

With a triple expertise: visual, brand experience, and digital, I manage hybrid projects always keeping the "user" and the expected emotion in mind, the one that makes the brand desirable.

Languages

French
Native or bilingual

Workplace preferences

Can work on-site

Paris (up to 50km)

ROLEX CREATIVE AGENCY,
BRAND CONTENT STRATEGIST
January 2009 - December 2024 (15 years and 11 months)
Neth, PM, Philippines
Creative study and analysis of social platforms 09/2024 - 12/2024
Social media recommendations in line with brand image and identity Content creation ideas
LVMH
Employer Brand (Inside LVMH)
March 2023 - April 2024 (1 year and 1 month)
Online Employer Brand Platform (Inside LVMH) 03/2023 - 04/2024
Editorial strategy aimed at increasing user numbers and retention: +50% platform sign-ups and +75% certificate sign-ups (2022 vs 2023) Content creation and production (videos, articles, interviews, newsletters): from identifying participating talents from the Group's 75 Maisons to post-production
CHANEL
Watches and Fine Jewelry Division
June 2021 - February 2022 (8 months)
Responsible for the visibility of J1, J2, Première, and N°5 campaigns in the Jewelry and Watchmaking section of Chanel.com: drafting UX specifications (landing page, product page, site push, cross-links, header...) and identifying editorial and visual needs (briefs to Art Direction for photoshoots and texts to be produced) Redesign of the High Watchmaking section with the design team: increased visitor visibility and engagement through navigation, message selection, and enriching pages with new content Creation of the new Flagship page and optimization of OAB (Online Appointment Booking) Management of three people