Freelancer profile translated to English.
Back to original languageAbout Marie
After working in agencies and for clients, I decided to develop my freelance business. Since 2015, I have helped dozens of brands rethink their brand, create and develop their universe using digital technologies and acquire new customers.
By using a user-centric strategy and following an inbound marketing logic, we can achieve success together.
I also work on tourism projects and am particularly sensitive to the entrepreneurial culture.
I can work in French and English.
French
Native or bilingual
English
Native or bilingual
Spanish
Fluent
Can work on-site
Paris (up to 50km)
Experience
- Curiosity CollectiveMarketing ConsultantTRAVEL AND TOURISMOctober 2019 - Today (6 years and 9 months)Paris, FranceStrategic side- Complete market research, target audiences, analysis of assets, competitors, and influencers- Development and production of a complete brand strategy (branding, positioning, communication plan, semantic research, detailed objectives, choice of distribution channels)- Strategy adapted and deployed for each offerOperational:- Publication planning- Content creation- Publications and community management- Press and influencer relations- Creation and analysis of monthly reports + improvements to be made for growthProduct Development:- Creation and scripting of original tours- Research and establishment of partnerships- Development of guide pitchesAll in English!
- Hermes InternationalEditorial Production CoordinatorLUXURY GOODSMarch 2016 - September 2017 (1 year and 7 months)Paris, FranceProduction of digital content from the conception phase to content publication:- Brainstorming and creative work before agency briefs- Monitoring product flows with business units- Coordination of creative asset requests with the agency and various internal departments- Participation in various filming/shooting sessionsManagement of translations related to content published on the institutional website Les Ailes d'Hermès- Writing captions and SEO texts- Management of transcription, translation, and integration phases in 10 languagesProject Management / Technical:- Monitoring developments with the technical agency- Content publishing- Monthly statistical reporting of content performance (on the website and social media, via Google Analytics, Facebook Manager, Magento, Pentaho Kettle))Archiving:- Liaising with documentation monthly for all content of Les Ailes. See lessEnsuring the update of the Hermes umbrella page (hermes.com):- Update and monitoring of the schedule,- Publication of news.
- comexplorerDigital Project ManagerDIGITAL AND ITMarch 2015 - August 2015 (6 months)Strategic Axis- Comprehensive training in inbound marketing and Hubspot software (inbound, Hubspot, and partner certifications obtained)- Participation in briefs and brainstorming sessions- Operational recommendations according to inbound logic for clients- SEO strategyOperational Axis- Creation of client presentations- Creation of the editorial calendar- Conducting initial meetings with prospects- Monitoring and management of ongoing projects, acting as a liaison between clients and service providers (developers, graphic designers, etc.)Content Creation- Creation of content and landing pages for distribution (ebooks, infographics, checklists, presentations, etc.)- Regular writing and publishing on the agency's blogSocial Media- Creation of a strategy for the agency's social media and community management- Community management
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Education
- Communication, media and creationCELSA, Paris2017
- Creative Design BrandingISCOM2016
Certifications
- Inbound MarketingHubspot2015
- Google Analytics for Beginners.Google Analytics Academy2020