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Marie-Astrid LugandML

Marie-Astrid Lugand

Creative Director Branding and Publishing

€750/day
Lyon, FR
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Marie-Astrid

It was at the Estienne ESAIG school in Paris that I developed my graphic eye with the certainty that aesthetics are merely artifice if devoid of meaning.
This conviction has become a true mission since the beginning of my career: To create a visual aesthetic that reveals the DNA of brands.

A quest pursued for each project through a balance of strategy & creativity, rigor & creative freedom, elegance & audacity, strength & sensitivity.

Today, I support companies in their visual identity (logo and graphic territory), graphic design, and publishing projects, to help them assert their positioning, gain visibility, and strengthen their brand image.

Throughout my experiences, both in agencies and as a freelancer, I have had the chance to collaborate with brands from very diverse sectors. This diversity has always nourished my creative vision and allows me to offer tailor-made solutions.

If you are looking for a strategic, creative, and demanding approach to bring your brand to life, I would be delighted to discuss it with you.

Here is a preview of my work:
  • French

    Native or bilingual

  • English

    Conversational

Remote only
Primarily works remotely

Experience

  • Nouveau Monde, Groupe Ceetadel
    Creative Director Branding
    January 2023 - January 2025 (2 years)
    Lyon, France
    Creation of the agency's branding offering. Management of 4 creative profiles. Creative direction and art direction for brand branding projects.
    Clients: Bip&Go, Botanic, CCI Lyon, Desjoyaux, Handicap International, Michelin, Rivadouce, SBM Group, Wilco...
  • Monet+Associés, Groupe Ceetadel
    Creative Director
    January 2017 - January 2023 (6 years)
    Lyon, France
    Creative direction for all of the agency's creative projects: branding, publishing, web design, photo shoots, PR activations...
    Management of 15 creative profiles.
    Clients: Aéroport de Lyon, Bosch, BP AURA, Brugal, Desjoyaux, Esteban, Hei Poa, Honor, Laboratoires Gilbert, Montebello, L’Onglerie, Philibert Voyages, Révillon Chocolatier, Saint-Agaune...
  • Monet+Associés, Groupe Ceetadel
    Art Director
    ARCHITECTURE AND URBAN PLANNING
    January 2011 - January 2017 (6 years)
    Lyon, France
    Art direction for branding, publishing, web design, photo shoots.
    Management of 10 creative profiles
    Clients: APRR, Béaba, Cheerz, Comtesse du Barry, Desjoyaux, Gautier (furniture), Marie, Mattel, Région Pays de la Loire, Révillon Chocolatier, SoCoo’c, Toupargel...

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Education

  • BTS Visual Communication
    École Estienne ESAIG
    2006
  • DSAA Typographic Creation
    École Estienne ESAIG
    2004
    DSAA Création typographique

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