Marie Astrid Delaine

After 20 years in communication agencies like Ogilvy and Publicis, followed by a position as Director of Brand Identity at the Monoprix group, I created my own structure to support music and art artists in their development:

- Artistic direction

- Social media communication strategy

- Artist management

- Definition of the new Monoprix brand identity

- Definition of the positioning and branding of the group's own brands

- Evangelization among the group's various leaders

- Retail design

CRÉDIT AGRICOLE / NESTLÉ international

Management of a team of 6 project managers

- Management of Crédit Agricole's brand identity: redesign of the brand platform and definition of the new brand architecture

- Management of the international Nestlé account for the following brands: Nescafé Dolce Gusto - definition of the brand platform and product design, international coordination for implementation in various countries where NDG is present.

Management of infant milk brands: Nido, Illuma, Nan - definition of brand architecture, brand platform, product design