Freelancer profile translated to English.
Back to original languageAbout Marie-Astrid
Freelance graphic designer specializing in editorial and layout design for over 4 years, I assist companies, institutions, and cultural players in creating impactful and structured communication materials. Expert in magazine layout, annual reports, catalogs, brochures, books, press kits, and corporate materials, I transform your content into clear, elegant, and effective visual experiences.
I work for both the public and private sectors, ensuring graphic consistency, information hierarchy, and adherence to editorial guidelines. My approach combines editorial design, art direction, visual identity, and mastery of DTP tools (InDesign, Illustrator, Photoshop) to produce professional, readable, and aesthetically pleasing print and digital materials.
My goal: to enhance your content through strategic layout, designed for impact, readability, and brand image.
For more work: studiomab.myportfolio.com
French
Native or bilingual
English
Fluent
Spanish
Conversational
Can work on-site
Orléans (up to 20km)
Experience
- Graphiste freelanceGraphic DesignerPUBLISHINGOctober 2021 - Today (4 years and 9 months)Orléans, France> Visual communication consulting and in-depth needs analysis: understanding marketing objectives, brand positioning, and target audiences> Creative and strategic recommendations to ensure consistency between message, brand image, and distribution channels> Creation and redesign of visual identities: logo, graphic charter, brand universe, and multi-channel applications> Design and production of editorial materials: layout of magazines, brochures, catalogs, reports, books, and institutional documents> Creation of commercial brochures, flyers, event materials, and sales aids> Design of professional PowerPoint presentations (sales, corporate, tender documents) combining clarity, visual impact, and information structuring> Creation of POS displays and large-format print materials> Design of corporate stationery: business cards, letterheads, email signatures> Production of motion design content for the web and social media> Complete project management: art direction, graphic design, file preparation for printing, production monitoring
- Groupe 1981Art Director Visual CommunicationPRESS AND MEDIANovember 2020 - October 2021 (1 year)Orléans, France> Supervision and coordination of the graphic team: project allocation, design validation, deadline adherence, and maintaining consistent creative quality> Ensuring consistency and application of graphic charters and visual identities for the group's various channels> Design and production of digital visual content: visuals for websites, web banners, social media covers, stories, carousels, sponsored formats> Creation of infographics, advanced photo retouching, and motion design to enhance engagement and performance of digital content> Creation and adaptation of print and outdoor advertising campaigns: posters, billboards, POS displays, event materials, multi-format applications> Development of logos, visual identity redesigns, and creation of new graphic charters> Multi-brand project management in a dynamic environment, respecting deadlines and marketing requirements
- Agence GoodbyGraphic DesignerPUBLISHINGMay 2011 - October 2020 (9 years and 5 months)Orléans, FranceComplete management of graphic design and print publishing projects:> Needs analysis, strategic visual communication consulting, and personalized client support (public and private sectors)> Design, creation, and layout of editorial materials: magazines, annual reports, catalogs, brochures, institutional brochures, books, press kits> Creation and application of print and digital communication materials: flyers, posters, banners, POS displays, event materials, stationery, social media templates> Development and harmonization of visual identities (logo, graphic charter, multi-channel applications)> Information structuring, content hierarchy, and optimization of editorial readability> Preparation of files for printing (DTP), adherence to technical printing constraints: colorimetry, ICC profiles, bleed management, finishing, paper selection> Liaison with printers, production monitoring, and print supervision up to the final proof> Administrative project management: quotes, invoicing, and deadline adherence
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Education
- University Diploma in Technology (DUT) in Marketing TechniquesUniversité François Rabelais2007
- Professional Bachelor's Degree in Services Marketing and ICTUniversité de La Rochelle2008