Freelancer profile translated to English.

Description

After 6 years in Operational Marketing, 8 years in the LebonCoin group in CPO, CMO & CEO positions, and an entrepreneurial experience, I am ready to put my scale-up experience at the service of companies. My approach blends creativity and analytics and places the customer at the heart of the strategy. It is based on collaborative leadership, pragmatism, and the pursuit of profitability.

My areas of intervention:

- Transition Management

- Product & Marketing

- Definition of shared ambitions/strategies and framing

- Translation into an operational roadmap

- Steering of transverse projects or programs

- Creation and optimization of Customer and Employee journeys

- Change management support for teams and Management

What motivates me: ambitious projects that are genuinely useful to customers, strong values, and the team, of course!

What I mobilize: creativity, rigor, integrity, ability to unite all departments around a strong vision (customer-centric, data-driven), experienced in crisis/turnaround and high-growth environments.

I look forward to learning more about your challenges!

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent
Spanish
Conversational

Workplace preferences

Can work on-site

Paris (up to 50km)

ADAPTA,
Co-Founder
January 2020 - Today (6 years and 5 months)
Paris, France
Deputy CEO overseeing e-commerce, marketing, finance, purchasing, and operations. Design and deployment of growth strategies: launching offers, developing partnerships, diversifying distribution channels, and brand creation. Results: From 2 to 5 luxury suppliers. Number of clients x 10. Revenue x 5.
Avendrealouer
CEO
January 2018 - February 2019 (1 year and 1 month)
Paris, France
Definition and deployment of post-acquisition strategy: team integration, business continuity plan, and business model optimization. Definition of the group's real estate strategy and creation of synergies with Leboncoin (launch of packaged offers, pooling of sales forces).
Results: +67% listings in 1 year, New Real Estate Revenue x 12 in 1 year. Positive EBITDA.
LeBoncoin
Client Marketing Director
January 2015 - December 2017 (3 years)
Paris, France
Development and deployment of marketing strategies adapted to each vertical (real estate, automotive, employment, consumer goods): budget definition, B2B offer launch, product development management, moderation and customer service direction. International inter-group collaboration to develop global components (e.g., Messaging).
Results: from 20 to 28 million unique visitors; and from 22 to 28 million listings. Revenue x 2, EBITDA > 50%.