Freelancer profile translated to English.
Back to original languageAbout Marie-Anne
Welcome to my profile.
My mission? To help agri-food SMEs/VSEs structure their B2B marketing strategy and attract more professional clients — distributors, supermarkets, hotels/restaurants/cafes, specialized channels...
Whether it's:
❐ A clear strategy to grow your B2B business,
❐ Concrete help to structure your offers or prepare your meetings with distributors,
❐ A LinkedIn profile (or company page) that makes people want to contact you,
❐ Materials that speak to buyers: product sheets, sales pitches, presentations,
❐ Useful lead magnets to capture professional leads (white papers, quizzes, guides),
❐ Newsletters that people want to read and that generate sales.
I become your outsourced product manager / buyer.
And if you want to understand how LinkedIn can boost your professional prospecting, I can train you individually or as a team.
Who am I?
+10 years of experience in supermarket marketing & purchasing (I was a product manager and buyer),
+2 years of intensive training in digital marketing, copywriting, and growth hacking,
+25 clients supported as a freelancer.
My added value: I know your business, your field constraints, your distribution channels, and your contacts. I don't sell dreams, I build strategies that work.
My goal: to help you sell more... without exhausting yourself by doing everything yourself.
So if you need structure, clarity, and results: I'm waiting for you.
French
Native or bilingual
English
Fluent
Spanish
Conversational
Remote only
Primarily works remotely
Experience
- La factorie de MarieMarketing & Purchasing Consultant specializing in the Agri-food sectorAGRICULTUREJanuary 2024 - Today (2 years and 5 months)Lentilly, FranceI support the leaders and marketing directors of the food & retail industry in structuring their B2B strategy, attracting more professional clients (distributors, supermarkets, hotels/restaurants/cafes) and creating materials that sell.- Marketing Strategy- Supplier Prospecting- LinkedIn- Sales Materials- Supermarket Negotiation
- Place du MarchéFrozen Products Buyer - Seafood & PoultryAGRICULTUREJanuary 2022 - January 2023 (1 year)Lyon, FrancePlace du Marché (formerly Toupargel): Home delivery of frozen, fresh, and grocery products- Management of a €15 million turnover and tender follow-up- Monitoring of raw material prices and economic context- Sourcing new suppliers and building strategic partnerships- Securing supplies- Negotiation of commercial terms and overall supplier relationship management.
- La Tribu DigitaleDigital Marketing Professional TrainingNovember 2021 - January 2022 (2 months)Professional training on digital marketing and the role of community manager:- Content management for major social networks: LinkedIn, Facebook, Twitter, Instagram- Creation and distribution of content for social accounts (text, images, videos...)- Campaign planning and launch (editorial strategy per network, events, partnerships...)- Responding to customer comments and requests, and monitoring reviews- Community development and strengthening brand awareness
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Education
- Master 2, Product ManagerIAE Gustave Eiffel2009Master 2, Chef de Produit
- Bachelor of Business & Bachelor of ArtsESC Saint Etienne2007Bachelor of Business Administration (B.B.A.)