Marie-Ange Chaumeil

◆ Develop internal and external communication strategy

◆ Propose communication highlights in the best media

◆ Define the communication plan and calendar while ensuring overall consistency

◆ Design and/or manage the production of print and digital communication tools

◆ Organize and develop internal and VIP events in collaboration with the Marketing team

◆ Increase the company's external visibility during public events (trade shows)

◆ Mobilize company stakeholders on topics aimed at promoting SCC France

◆ Manage and optimize allocated budgets

◆ Measure and monitor the effectiveness of the communication plan

◆ Manage a team of 5 communication coordinators

◆ Support and assist clients in defining their content marketing strategy and ensure their storytelling is effective and reaches the right audience

◆ Develop a comprehensive brand content strategy for clients and ensure the effectiveness and impact of their story

◆ Understand client needs and challenges to support them in their multi-channel content marketing projects (print, web, mobile, video, and live)

◆ Responsible for the production of Hex Magazine (Nordstad territorial magazine)

◆ Plan, develop, and execute marketing and sales programs

◆ Create/analyze digital dashboards, track, optimize, and report on KPIs

◆ Ensure the link between the client, their objectives and requests, and the Agency's analytical, strategic, and production capabilities

◆ Ensure project follow-up, respecting deadlines and budgets

◆ Ensure administrative and digital follow-up of client projects

◆ Maintain commercial relations with clients to optimize Maison Moderne's presence

◆ In charge of the Marketing and Communication department

◆ In charge of Social Media Strategy and the development of all internal and external communication content (Room Service, Bar and restaurant menus, flyers/invitations for events, visuals for media campaigns)

◆ Implement/optimize B2C and B2B lead generation campaigns

◆ Assist in developing and implementing effective SEO campaigns and content optimization initiatives

◆ Email campaign coordination: manage an email marketing calendar, create emails, edit copy, and deploy campaigns

◆ Content creation: advertising, website, webinars, newsletters, user guides

◆ Find new ideas and projects to increase the visibility of Sofitel Luxembourg Europe (through events, partnerships, or print and online presence)

◆ Negotiate with various media outlets to increase the presence of Sofitel Luxembourg Europe

◆ Main point of contact for journalists

◆ Prepare analytical reports and make data-based recommendations on KPIs

◆ Reporting directly to the General Manager

◆ Member of the Executive Committee