Freelancer profile translated to English.

Description

Consultant in communication and event strategy, with over 10 years of experience at Hermès, I support companies in the design and implementation of ambitious multichannel campaigns. My expertise includes the development of 360° strategies (paid, owned, earned), coordination of complex projects, and organization of large-scale international events.

With a strategic vision and proven execution capability, I create tailor-made communication systems, combining storytelling, media impact, and innovation. My know-how also extends to budget optimization, multicultural team management, and activation of influence networks.

Passionate about creative and demanding projects, I offer comprehensive support to strengthen brand image, maximize campaign reach, and design unique event experiences that captivate audiences and build customer loyalty.

Industry field of expertise

Languages

French
Native or bilingual
English
Native or bilingual
Spanish
Native or bilingual

Workplace preferences

Can work on-site

Paris (up to 10km)

Hermès
Communications Area Manager & Media Manager
LUXURY GOODS
June 2018 - May 2022 (3 years and 11 months)
Île-de-France, France
Definition and management of the 360° communication strategy (paid, owned, earned) for the Japan, Thailand, India, Vietnam, Philippines, and Indonesia subsidiaries.

Supervision of the media strategy for the United States, Canada, and Latin America (1-year assignment).

Design and adaptation of 360° communication concepts, from development to implementation (public events, exhibitions, VIC dinners), in collaboration with Hermès International teams for their deployment in subsidiaries, on-site support.

Orchestration of the paid media strategy, including print, display, and social media, to maximize campaign impact.

Budget optimization.
Communication Strategy Social Media Advertising Event Management Project Management
Hermès
Communications Project Manager - Men's Universe
LUXURY GOODS
October 2017 - May 2018 (7 months)
Organization of a press, influencer & client event in Shanghai (fashion show + post-party) aimed at showcasing Hermès' men's collections and coordination of media activation.

Cross-functional management of a French-Chinese team.

Budget: €10M / 2,500 guests.
Event Management Project Management Team Management Content Management
Hermès
Jewelry Marketing & Communication Manager
LUXURY GOODS
January 2014 - September 2017 (3 years and 8 months)
Definition and management of the strategy for High Jewelry, gold, and silver collections: tripling of turnover between 2011 and 2017.

Creation of 360° communication concepts and operational marketing tools.

Management of international press strategy: development of guidelines, training, support for the artistic director for interviews, product loans.

Training of in-store teams during events and launches.

Development of a visual merchandising charter.

Optimization of the "jewelry" category on the e-commerce site (storytelling, photography guidelines).

Management and optimization of the budget.

Management of a team of 4 people.
Communication Strategy Marketing Training Project Management Event Management High Jewelry Content Creation

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Master, Marketing for product manager
Audencia Nantes School of Management
2011
Master, Marketing for product manager
Marketing and Communication
Miami University
2010
Marketing et communication

Check out Marie's education

Marie A.

Communication and Luxury Event Consulting

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