Marie A.

Management of international High Jewelry projects aimed at developing commercial performance and client experience, from product assortment definition to the deployment of activations in international markets.

- End-to-end management of an international High Jewelry event, from product assortment definition to operational deployment, in coordination with Marketing, VM, Retail, and international market teams.

- Definition of product assortments for international, regional, and local activations, with responsibility for decision-making on regional and local events.

- Development of the assortment strategy for future High Jewelry events to optimize commercial performance of activations.

- +30% vs commercial objectives during the international event thanks to offer optimization and project management.

- Organization of an international Retail & Training seminar bringing together market teams.

- Management of a project lead.

Strategic support for the Communication Directors of several international markets (Japan, Thailand, India, then Southeast Asian distributors) in defining and deploying their communication strategy, in conjunction with Hermès International teams.

- Business partner for market Communication Directors: strategic advice, decision-making, coordination of head office teams, and support for the deployment of communication plans.

- Management of international projects, from adapting global concepts to developing tailored solutions for markets (store openings, client events, brand experiences).

- Management of creative projects in coordination with internal teams, agencies, and local partners, from conception to operational deployment.

- Support for subsidiaries in defining their media strategy, budget allocation, and deployment of international campaigns.

- Supervision of media strategy across several markets in Asia and the Americas, in coordination with International Communication teams.

Management of an international communication platform centered around a major event aimed at enhancing the visibility of Hermès Men's collections.

- End-to-end project management: concept definition, budget management, team coordination, and operational deployment.

- Coordination of all stakeholders: Men's Business Unit, International Communication Department, Chinese subsidiary, creative teams, service providers, and international subsidiaries.

- Management of a multidisciplinary project team (internal creative teams and external partners) and oversight of all service providers.

- Development of all project communication assets and deployment of a media campaign activated internationally.

- On-site operational management in Shanghai, coordinating local teams and making regular trips during the preparation phase to ensure execution excellence.